The Relationship between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector
This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences customer to buy the produ...
Saved in:
Main Author: | Muhammad Hafiz, Azizan |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2010
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/2169/1/Muhammad_Hafiz_Azizan.pdf https://etd.uum.edu.my/2169/2/1.Muhammad_Hafiz_Azizan.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Online Fast Food Restaurant Ordering System
by: Gan, Chin Chuan
Published: (2000) -
The Relationship Between Career Progression and Perceived Organization Commitment Among HR Practitioners in Hotel Industry
by: Stella, Savarimuthu
Published: (2012) -
The practice of organizational flexibility in Malaysia higher rated hotels
by: Sharon, Jong Ying Hui
Published: (2016) -
Internet Usage In The Hospitality Industry: A Case of Penang Hotels
by: Abdulnabi, Abdulsalam Mehoub Mehoub
Published: (2007) -
Decision-Making In Hotel Pricing
by: Harmiles, Daramin
Published: (2001)