Consumer Purchase Behavior toward United States Products in Malaysia

This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (e...

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Main Author: Harmimi, Harun @ Bahari
Format: Thesis
Language:eng
eng
Published: 2010
Subjects:
Online Access:https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf
https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf
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spelling my-uum-etd.22662013-07-24T12:15:11Z Consumer Purchase Behavior toward United States Products in Malaysia 2010 Harmimi, Harun @ Bahari Muhamad @ Hashim, Nazlida College of Business (COB) College of Business HF5415.33 Consumer Behavior. This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (ethnocentrism, animosity and product judgement) will be sufficient to explain their responses on willingness to buy US products. Second, the study was to examine the relationship between ethnocentrism, animosity and product judgement with the willingness to buy US products. A total of 370 questionnaires were distributed to the students from College of Business, Universiti Utara Malaysia. However, only 286 were returned and usable for analysis. The multiple regression analysis was performed to test the hypotheses of the study. The results indicated that the consumer purchase behavior was significant predictor of the willingness to buy US products. It was also found that that the three (3) components of the purchase behavior model (ethnocentrism, animosity and product judgement) have significant relationship with the willingness to buy US products. The findings were discussed and recommendations for the future research were addressed. 2010 Thesis https://etd.uum.edu.my/2266/ https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf application/pdf eng validuser https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000760411 masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Muhamad @ Hashim, Nazlida
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Harmimi, Harun @ Bahari
Consumer Purchase Behavior toward United States Products in Malaysia
description This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (ethnocentrism, animosity and product judgement) will be sufficient to explain their responses on willingness to buy US products. Second, the study was to examine the relationship between ethnocentrism, animosity and product judgement with the willingness to buy US products. A total of 370 questionnaires were distributed to the students from College of Business, Universiti Utara Malaysia. However, only 286 were returned and usable for analysis. The multiple regression analysis was performed to test the hypotheses of the study. The results indicated that the consumer purchase behavior was significant predictor of the willingness to buy US products. It was also found that that the three (3) components of the purchase behavior model (ethnocentrism, animosity and product judgement) have significant relationship with the willingness to buy US products. The findings were discussed and recommendations for the future research were addressed.
format Thesis
qualification_name masters
qualification_level Master's degree
author Harmimi, Harun @ Bahari
author_facet Harmimi, Harun @ Bahari
author_sort Harmimi, Harun @ Bahari
title Consumer Purchase Behavior toward United States Products in Malaysia
title_short Consumer Purchase Behavior toward United States Products in Malaysia
title_full Consumer Purchase Behavior toward United States Products in Malaysia
title_fullStr Consumer Purchase Behavior toward United States Products in Malaysia
title_full_unstemmed Consumer Purchase Behavior toward United States Products in Malaysia
title_sort consumer purchase behavior toward united states products in malaysia
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2010
url https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf
https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf
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