Consumer Purchase Behavior toward United States Products in Malaysia
This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (e...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2010
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|