Consumer Purchase Behavior toward United States Products in Malaysia

This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (e...

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Bibliographic Details
Main Author: Harmimi, Harun @ Bahari
Format: Thesis
Published: 2010
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