Green Products Buying Behaviour and General Environmental Beliefs

This paper is intended to study on the influential factors in encouraging buying green products behaviours. Variety of explanatory theories on green consumer behaviour have been put forward in identifying the green consumer however, they do not explains how such relationship is translated into buyi...

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Main Author:	Lim, Li Chen
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2283/1/Lim_Li_Chen.pdf https://etd.uum.edu.my/2283/2/1.Lim_Li_Chen.pdf
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id	my-uum-etd.2283
record_format	uketd_dc
spelling	my-uum-etd.22832013-07-24T12:15:15Z Green Products Buying Behaviour and General Environmental Beliefs 2009-10 Lim, Li Chen Mat, Norazuwa College of Business (COB) College of Business HF5415.33 Consumer Behavior. This paper is intended to study on the influential factors in encouraging buying green products behaviours. Variety of explanatory theories on green consumer behaviour have been put forward in identifying the green consumer however, they do not explains how such relationship is translated into buying decision. The main purpose of this study is to investigate the relationship on demographics factors and environmental beliefs in determining consumer's buying green products behaviours. The demographics factors identified in this study would be the age and level of study as to make comparison with previous study. While, the environmental beliefs in each individual subject was measured using the HEP-NEP General Environmental Beliefs questionnaires and the green product buying behaviours were measured using the Ecological Conscious Consumer Behaviours questionnaire. Results have showed that only consumers who have green beliefs would have significant positive relationship toward buying green product behaviours, while age group would have difference of means in the green products buying behaviour. The rests of the demographics factors (gender and level of education) showed insignificant differences. It is hoped that with this study, the marketer would able to customise their marketing strategies and to create a greater environmental awareness by initiating greener believer. 2009-10 Thesis https://etd.uum.edu.my/2283/ https://etd.uum.edu.my/2283/1/Lim_Li_Chen.pdf application/pdf eng validuser https://etd.uum.edu.my/2283/2/1.Lim_Li_Chen.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758844 masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mat, Norazuwa
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Lim, Li Chen Green Products Buying Behaviour and General Environmental Beliefs
description	This paper is intended to study on the influential factors in encouraging buying green products behaviours. Variety of explanatory theories on green consumer behaviour have been put forward in identifying the green consumer however, they do not explains how such relationship is translated into buying decision. The main purpose of this study is to investigate the relationship on demographics factors and environmental beliefs in determining consumer's buying green products behaviours. The demographics factors identified in this study would be the age and level of study as to make comparison with previous study. While, the environmental beliefs in each individual subject was measured using the HEP-NEP General Environmental Beliefs questionnaires and the green product buying behaviours were measured using the Ecological Conscious Consumer Behaviours questionnaire. Results have showed that only consumers who have green beliefs would have significant positive relationship toward buying green product behaviours, while age group would have difference of means in the green products buying behaviour. The rests of the demographics factors (gender and level of education) showed insignificant differences. It is hoped that with this study, the marketer would able to customise their marketing strategies and to create a greater environmental awareness by initiating greener believer.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Lim, Li Chen
author_facet	Lim, Li Chen
author_sort	Lim, Li Chen
title	Green Products Buying Behaviour and General Environmental Beliefs
title_short	Green Products Buying Behaviour and General Environmental Beliefs
title_full	Green Products Buying Behaviour and General Environmental Beliefs
title_fullStr	Green Products Buying Behaviour and General Environmental Beliefs
title_full_unstemmed	Green Products Buying Behaviour and General Environmental Beliefs
title_sort	green products buying behaviour and general environmental beliefs
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/2283/1/Lim_Li_Chen.pdf https://etd.uum.edu.my/2283/2/1.Lim_Li_Chen.pdf
_version_	1747827307502895104

Green Products Buying Behaviour and General Environmental Beliefs

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