Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad

In the past two decades, internationalization process of firms has been the topic of much debate and study by the scholars or researchers in the field of international business. Yet, most studies are focusing on the international expansion of MNCs from the western perspective and little attention ha...

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Main Author:	Oon, Kam Hoe
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/2294/1/Oon_Kam_Hoe.pdf https://etd.uum.edu.my/2294/2/1.Oon_Kam_Hoe.pdf
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id	my-uum-etd.2294
record_format	uketd_dc
spelling	my-uum-etd.22942013-07-24T12:15:18Z Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad 2010 Oon, Kam Hoe Saud, Mohammad Basir College of Business (COB) College of Business HD28-70 Management. Industrial Management In the past two decades, internationalization process of firms has been the topic of much debate and study by the scholars or researchers in the field of international business. Yet, most studies are focusing on the international expansion of MNCs from the western perspective and little attention has been given in examining and analyzing the internationalization process of the developing/emerging economies multinational enterprises (MNEs). In this study, the internationalization process and the business strategies of emerging firm has been studied and examined empirically with the application of international business theories. The purpose of this study is to develop a Malaysia perspective of internationalization and business strategies which contribute to the development of Malaysia SMEs in international context. In order to develop a holistic overview of internationalization process and business strategies in Malaysia perspective, a potential Malaysia's MNEs - Pensonic Holdings Berhad has been selected and used to be the foundation of this study. Basically, there are three specific international business theories that are adopted to review the internationalization process of Pensonic Holdings Berhad. Practically, those theories are Johanson & Mattson internationalization model (interactive network approach), international springboard perspective, and international new venture theory. Subsequently, three propositions have been developed to test the propensity of Pensonic to internationalize and its business strategies towards internationalization process. As an overview of the findings, there are three interlink influential relationships implied on the propensity of SMEs to expand abroad, the SME's actions and strategies, and the internationalization process. Thus, the result shows that the propensity of SME to internationalize is the foundation to leads for successful internationalization process. Based on the results, this study recommended that Malaysia's SMEs should undertake the advantages and opportunities available in the Malaysia's business environment such as government supports and assistances to expand abroad successfully. 2010 Thesis https://etd.uum.edu.my/2294/ https://etd.uum.edu.my/2294/1/Oon_Kam_Hoe.pdf application/pdf eng validuser https://etd.uum.edu.my/2294/2/1.Oon_Kam_Hoe.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000759586 masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Saud, Mohammad Basir
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Oon, Kam Hoe Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
description	In the past two decades, internationalization process of firms has been the topic of much debate and study by the scholars or researchers in the field of international business. Yet, most studies are focusing on the international expansion of MNCs from the western perspective and little attention has been given in examining and analyzing the internationalization process of the developing/emerging economies multinational enterprises (MNEs). In this study, the internationalization process and the business strategies of emerging firm has been studied and examined empirically with the application of international business theories. The purpose of this study is to develop a Malaysia perspective of internationalization and business strategies which contribute to the development of Malaysia SMEs in international context. In order to develop a holistic overview of internationalization process and business strategies in Malaysia perspective, a potential Malaysia's MNEs - Pensonic Holdings Berhad has been selected and used to be the foundation of this study. Basically, there are three specific international business theories that are adopted to review the internationalization process of Pensonic Holdings Berhad. Practically, those theories are Johanson & Mattson internationalization model (interactive network approach), international springboard perspective, and international new venture theory. Subsequently, three propositions have been developed to test the propensity of Pensonic to internationalize and its business strategies towards internationalization process. As an overview of the findings, there are three interlink influential relationships implied on the propensity of SMEs to expand abroad, the SME's actions and strategies, and the internationalization process. Thus, the result shows that the propensity of SME to internationalize is the foundation to leads for successful internationalization process. Based on the results, this study recommended that Malaysia's SMEs should undertake the advantages and opportunities available in the Malaysia's business environment such as government supports and assistances to expand abroad successfully.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Oon, Kam Hoe
author_facet	Oon, Kam Hoe
author_sort	Oon, Kam Hoe
title	Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
title_short	Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
title_full	Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
title_fullStr	Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
title_full_unstemmed	Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
title_sort	internationalization process and business strategies: a case study of malaysia's growth multinational company - pensonic holdings berhad
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2294/1/Oon_Kam_Hoe.pdf https://etd.uum.edu.my/2294/2/1.Oon_Kam_Hoe.pdf
_version_	1747827310189346816

Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad

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