Internationalization Process and Business Strategies: A Case Study of Malaysia's Growth Multinational Company - Pensonic Holdings Berhad
In the past two decades, internationalization process of firms has been the topic of much debate and study by the scholars or researchers in the field of international business. Yet, most studies are focusing on the international expansion of MNCs from the western perspective and little attention ha...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2294/1/Oon_Kam_Hoe.pdf https://etd.uum.edu.my/2294/2/1.Oon_Kam_Hoe.pdf |
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