Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta

This research was conducted with the aim to explain the factors influencing voters' decision on a political party in DKI region of Jakarta. The research framework was based on the Theory of Reasoned Action (TRA) proposed by Fishbein and Ajzen. The outcome of focus group discussion and adaptatio...

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Main Author:	Alie, Marzuki
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	JQ Political institutions and public administration (Asia)
Online Access:	https://etd.uum.edu.my/2406/1/Marzuki_Alie.pdf https://etd.uum.edu.my/2406/2/1.Marzuki_Alie.pdf
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id	my-uum-etd.2406
record_format	uketd_dc
spelling	my-uum-etd.24062013-07-24T12:15:53Z Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta 2010-05 Alie, Marzuki Hussin, Zolkafli Ishak, Mohamed Mustafa College of Business (COB) College of Business JQ Political institutions and public administration (Asia) This research was conducted with the aim to explain the factors influencing voters' decision on a political party in DKI region of Jakarta. The research framework was based on the Theory of Reasoned Action (TRA) proposed by Fishbein and Ajzen. The outcome of focus group discussion and adaptation of the model identified the antecedent factors including: persona, emotional relation, programs, image, ideology, attitude toward figure and attitude toward party. These factors are hypothesized to have influence on party choice decision. This research using quantitative approach with survey design involving of 625 samples representing voters in DKI Jakarta. Data was collected using questionnaire, while multivariate analysis with Structural Equation Modeling were used to test the research hypothesis. The finding of the research ascertained and supported the factors influencing voters' choice decision developed based on TRA. Hence, this research concluded ,that voters' decision to choose a party were influenced by their attitude toward political figure, as well as, their attitude toward the political party. Propensity of voters' attitude toward political figure were influenced by the persona and emotional relation factors, while, the attitude toward the political party were influenced by programs, party's image and ideology factors. The research found that persona was the dominant factor influencing voter's choice decision of a political party. The research therefore recommended that political party should pay attention to understanding voters behavior, especially focusing on factors such as persona, emotional relation, programs,image and ideology. This is because these are the factors that encourage positive attitude toward political figure and party which consequently lead decision to choose the political party. 2010-05 Thesis https://etd.uum.edu.my/2406/ https://etd.uum.edu.my/2406/1/Marzuki_Alie.pdf application/pdf eng validuser https://etd.uum.edu.my/2406/2/1.Marzuki_Alie.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000763468 Ph.D. doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Hussin, Zolkafli Ishak, Mohamed Mustafa
topic	JQ Political institutions and public administration (Asia)
spellingShingle	JQ Political institutions and public administration (Asia) Alie, Marzuki Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta
description	This research was conducted with the aim to explain the factors influencing voters' decision on a political party in DKI region of Jakarta. The research framework was based on the Theory of Reasoned Action (TRA) proposed by Fishbein and Ajzen. The outcome of focus group discussion and adaptation of the model identified the antecedent factors including: persona, emotional relation, programs, image, ideology, attitude toward figure and attitude toward party. These factors are hypothesized to have influence on party choice decision. This research using quantitative approach with survey design involving of 625 samples representing voters in DKI Jakarta. Data was collected using questionnaire, while multivariate analysis with Structural Equation Modeling were used to test the research hypothesis. The finding of the research ascertained and supported the factors influencing voters' choice decision developed based on TRA. Hence, this research concluded ,that voters' decision to choose a party were influenced by their attitude toward political figure, as well as, their attitude toward the political party. Propensity of voters' attitude toward political figure were influenced by the persona and emotional relation factors, while, the attitude toward the political party were influenced by programs, party's image and ideology factors. The research found that persona was the dominant factor influencing voter's choice decision of a political party. The research therefore recommended that political party should pay attention to understanding voters behavior, especially focusing on factors such as persona, emotional relation, programs,image and ideology. This is because these are the factors that encourage positive attitude toward political figure and party which consequently lead decision to choose the political party.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Alie, Marzuki
author_facet	Alie, Marzuki
author_sort	Alie, Marzuki
title	Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta
title_short	Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta
title_full	Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta
title_fullStr	Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta
title_full_unstemmed	Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta
title_sort	pemasaran politik dan politik kepartaian di indonesia: kajian pemilihan umum tahun 2009 di daerah khusus ibukota jakarta
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2406/1/Marzuki_Alie.pdf https://etd.uum.edu.my/2406/2/1.Marzuki_Alie.pdf
_version_	1747827337721806848

Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta

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