The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance

Past research had shown that market orientation has a positive influence on the performance of large and small firms. However, little is known on the mediating effect of innovation on the relationship between market orientation and small firm performance. This study fills up the gap by investigatin...

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Main Author:	Zaifuddin, Majid
Format:	Thesis
Language:	eng
Published:	2010
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/2426/1/Zaifuddin_Majid.pdf
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id	my-uum-etd.2426
record_format	uketd_dc
spelling	my-uum-etd.24262022-10-02T00:54:10Z The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance 2010 Zaifuddin, Majid Mahmood, Rosli College of Business (COB) College of Business HD28-70 Management. Industrial Management Past research had shown that market orientation has a positive influence on the performance of large and small firms. However, little is known on the mediating effect of innovation on the relationship between market orientation and small firm performance. This study fills up the gap by investigating the relationship between the market orientation, innovation and business performance of SMEs in the ICT industry in Malaysia. Hypotheses on these relationships were presented. Market orientation was measured through three dimensions or construct namely; competitors orientation, customer orientation and inter-functional coordination. Innovation was measured on the scale of new product and services (defined as improved product extension, development of novel of unique product, service or processes or a new product line) and new method of marketing, introduced by the company with a new way to serve customer, while measurement of business performance was based on ROA (return of asset), sales growth, gross profit (before tax), profitability and overall perceived business success. The research data were obtained by means of mail survey directly to owner/manager respondents. There were 1000 SMEs ICT with MSC status business who were sent with the questionnaires and 272 or 27.2 percent of them responded. The analysis method of research used structural equation model (SEM) AMOS 6.0 and SPSS 16.0. The study contributed to the marketing literature by showing that market orientation and innovation lead to greater business performance. Market orientation does not affect business performance directly. However Innovation has a positive significant direct effect to business performance. Innovation also mediates the market orientation and business performance model relationship. Finding of this study, while contributing to the body of knowledge, will also assist the policy makers and the SMEs owners in their marketing effort and in fostering the innovation. Limitations and recommendations for future research were also discussed. 2010 Thesis https://etd.uum.edu.my/2426/ https://etd.uum.edu.my/2426/1/Zaifuddin_Majid.pdf text eng public http://sierra.uum.edu.my/record=b1222270~S1 dba dba Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Mahmood, Rosli
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Zaifuddin, Majid The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
description	Past research had shown that market orientation has a positive influence on the performance of large and small firms. However, little is known on the mediating effect of innovation on the relationship between market orientation and small firm performance. This study fills up the gap by investigating the relationship between the market orientation, innovation and business performance of SMEs in the ICT industry in Malaysia. Hypotheses on these relationships were presented. Market orientation was measured through three dimensions or construct namely; competitors orientation, customer orientation and inter-functional coordination. Innovation was measured on the scale of new product and services (defined as improved product extension, development of novel of unique product, service or processes or a new product line) and new method of marketing, introduced by the company with a new way to serve customer, while measurement of business performance was based on ROA (return of asset), sales growth, gross profit (before tax), profitability and overall perceived business success. The research data were obtained by means of mail survey directly to owner/manager respondents. There were 1000 SMEs ICT with MSC status business who were sent with the questionnaires and 272 or 27.2 percent of them responded. The analysis method of research used structural equation model (SEM) AMOS 6.0 and SPSS 16.0. The study contributed to the marketing literature by showing that market orientation and innovation lead to greater business performance. Market orientation does not affect business performance directly. However Innovation has a positive significant direct effect to business performance. Innovation also mediates the market orientation and business performance model relationship. Finding of this study, while contributing to the body of knowledge, will also assist the policy makers and the SMEs owners in their marketing effort and in fostering the innovation. Limitations and recommendations for future research were also discussed.
format	Thesis
qualification_name	Doctor of Business Administration (DBA)
qualification_level	Doctorate
author	Zaifuddin, Majid
author_facet	Zaifuddin, Majid
author_sort	Zaifuddin, Majid
title	The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
title_short	The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
title_full	The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
title_fullStr	The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
title_full_unstemmed	The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
title_sort	mediating effects of innovation on the relationship of market orientation dimensions and ict small and medium sized enterprises performance
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2426/1/Zaifuddin_Majid.pdf
_version_	1747827342413135872

The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance

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