The Use of Internet Purchasing Among Postgraduate Students in UUM

The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and int...

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Main Author:	Etturki, Tareg A. Yousef
Format:	Thesis
Language:	eng eng
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf
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id	my-uum-etd.245
record_format	uketd_dc
spelling	my-uum-etd.2452013-07-24T12:06:19Z The Use of Internet Purchasing Among Postgraduate Students in UUM 2008-11-13 Etturki, Tareg A. Yousef College of Business (COB) Graduate School HF5001-6182 Business The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and internet purchasing offer a clear indication of the importance of features to explain consumer purchase behavior. Hence, this study aims to propose, operationalize, and empirically examine an extended model (i.e. with the inclusion of self-identity) that explains and predicts consumer purchase behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between attitudes, subjective norm, perceived behavioral control contribute were positively related to behavior as hypothesized. The positive association among all independent variables to dependent variable (adj.r2=80%) was supported. 2008-11 Thesis https://etd.uum.edu.my/245/ https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf application/pdf eng validuser https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Etturki, Tareg A. Yousef The Use of Internet Purchasing Among Postgraduate Students in UUM
description	The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and internet purchasing offer a clear indication of the importance of features to explain consumer purchase behavior. Hence, this study aims to propose, operationalize, and empirically examine an extended model (i.e. with the inclusion of self-identity) that explains and predicts consumer purchase behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between attitudes, subjective norm, perceived behavioral control contribute were positively related to behavior as hypothesized. The positive association among all independent variables to dependent variable (adj.r2=80%) was supported.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Etturki, Tareg A. Yousef
author_facet	Etturki, Tareg A. Yousef
author_sort	Etturki, Tareg A. Yousef
title	The Use of Internet Purchasing Among Postgraduate Students in UUM
title_short	The Use of Internet Purchasing Among Postgraduate Students in UUM
title_full	The Use of Internet Purchasing Among Postgraduate Students in UUM
title_fullStr	The Use of Internet Purchasing Among Postgraduate Students in UUM
title_full_unstemmed	The Use of Internet Purchasing Among Postgraduate Students in UUM
title_sort	use of internet purchasing among postgraduate students in uum
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2008
url	https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf
_version_	1747826869867118592

The Use of Internet Purchasing Among Postgraduate Students in UUM

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