An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
Air line service like Air Asia has been a big success and threat for other airline service in the country. Those days flying is only related to rich and wealthy people. But now with the cheap fair, everyone can fly. According to Geoffrey's (2009) in his article in Geoffrey mention that AirAsia...
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my-uum-etd.24502013-07-24T12:16:04Z An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia 2010-09 Mir Fariz, Mir Ishak Sabar, Rohafiz College of Business (COB) College of Business HF5801-6182 Advertising Air line service like Air Asia has been a big success and threat for other airline service in the country. Those days flying is only related to rich and wealthy people. But now with the cheap fair, everyone can fly. According to Geoffrey's (2009) in his article in Geoffrey mention that AirAsia "Kuala Lumpur International is becoming positively boring, with 44% of the flights being AirAsia A320s as the airline becomes the largest user of the airport". This article explains on how AirAsia need to look for other location to cater to their customers need as KLIA is a bit too crowded. Geoffrey's (2009) also mentions that AirAsia is targeting their passenger comforts at the pricing level that result in the increase of their profits. Research questionnaire is for this research. The questionnaire is distributed to AirAsia passenger at the terminal. Respondents are randomly selected from AirAsia main airports. This is done so that event spread (LCCT) of mixture sampling can be gathered. If the sample only be gather from them the main airport, which is in LCCT for AirAsia. The result will only be for people from the Klang Valley and not all over the country. Then the result are projected via SPSS. The questionnaire consists of 2 parts. Part A consist of demographics questions. Part B consists of the research paper questions. Part B consist of question how aware are the market or the respondent on AirAsia promotion and advertisement activities. There are 11 questions in part B. 2010-09 Thesis https://etd.uum.edu.my/2450/ https://etd.uum.edu.my/2450/1/Mir_Fariz_Mir_Ishak.pdf application/pdf eng validuser https://etd.uum.edu.my/2450/2/1.Mir_Fariz_Mir_Ishak.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768698 masters masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Sabar, Rohafiz |
| topic |
HF5801-6182 Advertising |
| spellingShingle |
HF5801-6182 Advertising Mir Fariz, Mir Ishak An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia |
| description |
Air line service like Air Asia has been a big success and threat for other airline service in the country. Those days flying is only related to rich and wealthy people. But now with the cheap fair, everyone can fly. According to Geoffrey's (2009) in his article in Geoffrey mention that
AirAsia "Kuala Lumpur International is becoming positively boring, with 44% of the flights being AirAsia A320s as the airline becomes the largest user of the airport". This article explains on how AirAsia need to look for other location to cater to their customers need as KLIA is a bit too crowded. Geoffrey's (2009) also mentions that AirAsia is targeting their passenger comforts at the pricing level that result in the increase of their profits. Research questionnaire is for this research. The questionnaire is distributed to AirAsia passenger at the terminal. Respondents are randomly selected from AirAsia main airports. This is done so that event spread (LCCT) of mixture sampling can be gathered. If the sample only be gather from them the main airport, which is in LCCT for AirAsia. The result will only be for people from the Klang Valley and not all over the country. Then the result are
projected via SPSS. The questionnaire consists of 2 parts. Part A consist of demographics questions. Part B consists of the research paper questions. Part B consist of question how aware are the market or the respondent on AirAsia promotion and advertisement activities. There are 11 questions in part B. |
| format |
Thesis |
| qualification_name |
masters |
| qualification_level |
Master's degree |
| author |
Mir Fariz, Mir Ishak |
| author_facet |
Mir Fariz, Mir Ishak |
| author_sort |
Mir Fariz, Mir Ishak |
| title |
An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia |
| title_short |
An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia |
| title_full |
An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia |
| title_fullStr |
An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia |
| title_full_unstemmed |
An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia |
| title_sort |
evaluation on promotion and advertisement awareness: case study of airasia |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
College of Business (COB) |
| publishDate |
2010 |
| url |
https://etd.uum.edu.my/2450/1/Mir_Fariz_Mir_Ishak.pdf https://etd.uum.edu.my/2450/2/1.Mir_Fariz_Mir_Ishak.pdf |
| _version_ |
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