Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)

This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studie...

全面介紹

Saved in:
書目詳細資料
主要作者: Zulkarnian, Ahmad
格式: Thesis
語言:eng
eng
出版: 2011
主題:
在線閱讀:https://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf
https://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
實物特徵
總結:This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studies. This study uses quantitative methods involving 400 customers who have enjoyed the RFC products. A simple random sampling group data was statistically delineated through frequency, percentage, mean, standard deviation, t-test, f-test and chi-square test. The main finding of the study examines how the differences of demographic have differences in customer behavior and customer perception. At the end, the result show that the some demographic have relationship among behavior and perception.