Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)

Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)

This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studie...

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书目详细资料
主要作者:	Zulkarnian, Ahmad
格式:	Thesis
语言:	eng eng
出版:	2011
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf https://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf
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