The Effects of Marketing Communications on Malaysia's Consumer Based Brand Equity and Intention to Visit Among Potential Tourists from Gulf Countries: The Case of Jeddah and Dubai

It has been long recognized that marketing communications (MC) are important activities that influencing potential tourist's attitude and behavior toward tourism destinations. However, factors such as tourism service intangibility, globalization, increasing advertising expenditure, fierce compe...

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書目詳細資料
主要作者:	Alfandi, Ashraf Mohammad Teehi
格式:	Thesis
語言:	eng eng
出版:	2011
主題:	HF5001-6182 Business
在線閱讀:	https://etd.uum.edu.my/2495/1/Ashraf_Mohammad_Teehi_Alfandi.pdf https://etd.uum.edu.my/2495/2/1.Ashraf_Mohammad_Teehi_Alfandi.pdf
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