A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry

This study explored sales promotion letters and company profiles of batik from two big batik companies in Solo, Central Java, Indonesia. Two types of data were used namely, words, phrases, and clauses taken from the company profiles and sales promotion letters of batik written in Bahasa Indonesia an...

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Main Author:	Kristina, Diah
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2526/1/Diah_Kristina.pdf https://etd.uum.edu.my/2526/2/1.Diah_Kristina.pdf
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id	my-uum-etd.2526
record_format	uketd_dc
spelling	my-uum-etd.25262016-04-27T04:27:06Z A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry 2011-01 Kristina, Diah Abd. Aziz, Noor Hashima N. Krishnasamy, Hariharan College of Arts and Sciences (CAS) College of Arts and Sciences HF5001-6182 Business PL Languages and literatures of Eastern Asia, Africa, Oceania This study explored sales promotion letters and company profiles of batik from two big batik companies in Solo, Central Java, Indonesia. Two types of data were used namely, words, phrases, and clauses taken from the company profiles and sales promotion letters of batik written in Bahasa Indonesia and the transcribed data obtained from in-depth interviews with the text writers and buyers. The research used theories of genre analysis focusing on patterns of rhetorical organization and genre-specific language features. In terms of data analysis, this study employed the multi-dimensional and multi-perspective model of analysis focusing on textual, socio-cognitive and ethnographic aspects of the texts. Based on the findings, this study arrives at five conclusions. Firstly, the strong influence of Javanese culture has made the underlying intention of getting the profit to be less explicitly stated. Secondly, the textual analysis and the in-depth interviews support the view that company profiles of batik had been effectively used to create a favorable image of the company. Thirdly, the most distinctive feature that differentiated establishing credentials in English and that of the Indonesian, especially in the batik business context, had been the use of moral obligation to preserve the native culture. Fourthly, the chemistry between writers and readers of sales promotion letters and company profiles of batik built a strong foundation for mutual understanding and thus paved the way for making purchases. Finally, this study has shown how the culture of the discourse community in particular, and the culture of the wider community in general contribute to the framing and formatting of sales promotion letters and company profiles of batik in terms of lexico-grammar, cognitive structuring, intertextuality and interdiscursivity. 2011-01 Thesis https://etd.uum.edu.my/2526/ https://etd.uum.edu.my/2526/1/Diah_Kristina.pdf application/pdf eng validuser https://etd.uum.edu.my/2526/2/1.Diah_Kristina.pdf application/pdf eng public Ph.D. doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abd. Aziz, Noor Hashima N. Krishnasamy, Hariharan
topic	HF5001-6182 Business HF5001-6182 Business
spellingShingle	HF5001-6182 Business HF5001-6182 Business Kristina, Diah A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry
description	This study explored sales promotion letters and company profiles of batik from two big batik companies in Solo, Central Java, Indonesia. Two types of data were used namely, words, phrases, and clauses taken from the company profiles and sales promotion letters of batik written in Bahasa Indonesia and the transcribed data obtained from in-depth interviews with the text writers and buyers. The research used theories of genre analysis focusing on patterns of rhetorical organization and genre-specific language features. In terms of data analysis, this study employed the multi-dimensional and multi-perspective model of analysis focusing on textual, socio-cognitive and ethnographic aspects of the texts. Based on the findings, this study arrives at five conclusions. Firstly, the strong influence of Javanese culture has made the underlying intention of getting the profit to be less explicitly stated. Secondly, the textual analysis and the in-depth interviews support the view that company profiles of batik had been effectively used to create a favorable image of the company. Thirdly, the most distinctive feature that differentiated establishing credentials in English and that of the Indonesian, especially in the batik business context, had been the use of moral obligation to preserve the native culture. Fourthly, the chemistry between writers and readers of sales promotion letters and company profiles of batik built a strong foundation for mutual understanding and thus paved the way for making purchases. Finally, this study has shown how the culture of the discourse community in particular, and the culture of the wider community in general contribute to the framing and formatting of sales promotion letters and company profiles of batik in terms of lexico-grammar, cognitive structuring, intertextuality and interdiscursivity.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Kristina, Diah
author_facet	Kristina, Diah
author_sort	Kristina, Diah
title	A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry
title_short	A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry
title_full	A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry
title_fullStr	A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry
title_full_unstemmed	A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry
title_sort	genre analysis of sales promotion letters and company profiles in an indonesian batik industry
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2011
url	https://etd.uum.edu.my/2526/1/Diah_Kristina.pdf https://etd.uum.edu.my/2526/2/1.Diah_Kristina.pdf
_version_	1747827366377291776

A Genre Analysis of Sales Promotion Letters and Company Profiles in an Indonesian Batik Industry

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