The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia

This study investigates the influence of market orientation on student owned businesses performance in University Utara Malaysia (UUM) main campus. The objectives of the study were 1) to examine the level of market orientation that being practice by students own business in UUM and 2) to determine t...

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Main Author:	Nuur Atikah, Ghazali
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/2531/1/Nuur_Atikah_Ghazali.pdf https://etd.uum.edu.my/2531/2/1.Nuur_Atikah_Ghazali.pdf
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id	my-uum-etd.2531
record_format	uketd_dc
spelling	my-uum-etd.25312021-04-05T06:23:42Z The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia 2010-10-11 Nuur Atikah, Ghazali Mohd Noor, Nor Azila College of Business (COB) College of Business HD28-70 Management. Industrial Management This study investigates the influence of market orientation on student owned businesses performance in University Utara Malaysia (UUM) main campus. The objectives of the study were 1) to examine the level of market orientation that being practice by students own business in UUM and 2) to determine the relationship between market orientation and business performance among small business in UUM. This study used market orientation itself and its elements that are 1) customer orientation, 2) competitor orientation and 3) inter-functional coordination to find the relationship with business performance and its elements which is profit and sales. Data from 44 students' own businesses in UUM were used to test the relationships and hypothesis level of market orientation with its element by using mean and correlation analysis. Furthermore, the data of the respondents also being used to find the relationship between market orientation and business performance by using multiple regression analysis. From the correlation and multiple regression analysis, the result indicates that the level of market orientation that being practice by student own business in UUM are in a moderate level. Moreover, student own business in UUM are also implementing overall market orientation in their business which can leads them to a better performance in future. Recommendations to improve students' owned businesses were also discussed. 2010-10 Thesis https://etd.uum.edu.my/2531/ https://etd.uum.edu.my/2531/1/Nuur_Atikah_Ghazali.pdf text eng public https://etd.uum.edu.my/2531/2/1.Nuur_Atikah_Ghazali.pdf text eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768020 masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Noor, Nor Azila
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Nuur Atikah, Ghazali The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
description	This study investigates the influence of market orientation on student owned businesses performance in University Utara Malaysia (UUM) main campus. The objectives of the study were 1) to examine the level of market orientation that being practice by students own business in UUM and 2) to determine the relationship between market orientation and business performance among small business in UUM. This study used market orientation itself and its elements that are 1) customer orientation, 2) competitor orientation and 3) inter-functional coordination to find the relationship with business performance and its elements which is profit and sales. Data from 44 students' own businesses in UUM were used to test the relationships and hypothesis level of market orientation with its element by using mean and correlation analysis. Furthermore, the data of the respondents also being used to find the relationship between market orientation and business performance by using multiple regression analysis. From the correlation and multiple regression analysis, the result indicates that the level of market orientation that being practice by student own business in UUM are in a moderate level. Moreover, student own business in UUM are also implementing overall market orientation in their business which can leads them to a better performance in future. Recommendations to improve students' owned businesses were also discussed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nuur Atikah, Ghazali
author_facet	Nuur Atikah, Ghazali
author_sort	Nuur Atikah, Ghazali
title	The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
title_short	The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
title_full	The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
title_fullStr	The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
title_full_unstemmed	The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
title_sort	influence of market orientation on the performance of students' owned business in universiti utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2531/1/Nuur_Atikah_Ghazali.pdf https://etd.uum.edu.my/2531/2/1.Nuur_Atikah_Ghazali.pdf
_version_	1747827367589445632

The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia

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