The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)

The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)

Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small a...

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Bibliographic Details
Main Author: Nor Aziza, Abdul Aziz
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/2552/1/Nor_Aziza_Abdul_Aziz.pdf
https://etd.uum.edu.my/2552/2/1.Nor_Aziza_Abdul_Aziz.pdf
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spelling my-uum-etd.25522016-04-19T04:01:20Z The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs) 2011 Nor Aziza, Abdul Aziz Abu Bakar, Azizi College of Business (COB) College of Business HF5001-6182 Business Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small and Medium Sized Enterprises (SMEs). Type of sampling used in this study is simple random sampling in which about 90 people from Perlis involving government agencies, entrepreneurs and consumer products. The data created is descriptive and regression analysis. The four elements of the marketing mix have a positive relationship with their development. The finding of this study showed that there is significant correlation between the product and distribution channels with their development. Therefore price and promotion factors have no significant relationship with entrepreneurship development. In the future research should be focus more on those elements. 2011 Thesis https://etd.uum.edu.my/2552/ https://etd.uum.edu.my/2552/1/Nor_Aziza_Abdul_Aziz.pdf application/pdf eng validuser https://etd.uum.edu.my/2552/2/1.Nor_Aziza_Abdul_Aziz.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abu Bakar, Azizi
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Nor Aziza, Abdul Aziz
The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
description Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small and Medium Sized Enterprises (SMEs). Type of sampling used in this study is simple random sampling in which about 90 people from Perlis involving government agencies, entrepreneurs and consumer products. The data created is descriptive and regression analysis. The four elements of the marketing mix have a positive relationship with their development. The finding of this study showed that there is significant correlation between the product and distribution channels with their development. Therefore price and promotion factors have no significant relationship with entrepreneurship development. In the future research should be focus more on those elements.
format Thesis
qualification_name masters
qualification_level Master's degree
author Nor Aziza, Abdul Aziz
author_facet Nor Aziza, Abdul Aziz
author_sort Nor Aziza, Abdul Aziz
title The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
title_short The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
title_full The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
title_fullStr The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
title_full_unstemmed The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
title_sort role of marketing in supporting entrepreneurship development: a study of small and medium sized enterprise (smes)
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2011
url https://etd.uum.edu.my/2552/1/Nor_Aziza_Abdul_Aziz.pdf
https://etd.uum.edu.my/2552/2/1.Nor_Aziza_Abdul_Aziz.pdf
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