E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia

The purpose of this study was to determine the relationships between contexts and the e-commerce adoption among SMEs in Saudi Arabia. These contexts included organisational (firm size, attitude, innovativeness, knowledge), technology (relative advantage, compatibility, complexity), and environment...

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Main Author:	Almoawi, Abdul Rahman Nasser A.
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HF5546-5548.6 Office Management
Online Access:	https://etd.uum.edu.my/2559/1/Abdul_Rahman_Nasser_A._Almoawi.pdf https://etd.uum.edu.my/2559/2/1.Abdul_Rahman_Nasser_A._Almoawi.pdf
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id	my-uum-etd.2559
record_format	uketd_dc
spelling	my-uum-etd.25592022-04-12T00:15:56Z E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia 2011 Almoawi, Abdul Rahman Nasser A. Mahmood, Rosli Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5546-5548.6 Office Management The purpose of this study was to determine the relationships between contexts and the e-commerce adoption among SMEs in Saudi Arabia. These contexts included organisational (firm size, attitude, innovativeness, knowledge), technology (relative advantage, compatibility, complexity), and environmental characteristics (competition intensity, information intensity). The study also attempted to determine the moderating effect of culture on these relationshps. Rogers's (2003) Diffusion of Innovations Theory and Tomatzky and Fleischer's (1990) method were used as a basis for the framework. In addition, Hofstede's cultural dimensions (power distance, uncertainty avoidance, individualism, and masculinity) were used as moderators. A quantitative and survey research design was adopted to collect data, test hypotheses, and answer research questions in the study. A total of 1150 questionnaires were sent to SME owner/managers in Saudi Arabia, and 400 were returned, giving a response rate of 34.78 percent. The results of the study revealed that attitude, firm size, competition intensity, and information intensity had a significant, positive relationship with the e-commerce adoption. However, knowledge and relative advantage had a significant negative relationship with the e-commerce adoption. In addition, the results showed that power distance, uncertainty avoidance, individualism, and masculinity had partially moderating effect on the relationship between organisational context and e-commerce adoption and the relationship between environmental context and e-commerce adoption. Regarding technology context, the result showed that power distance and masculinity had partially moderating effect on e-commerce adoption. On the contrary, the results found that uncertainty avoidance and individualism had no moderated effects. This research adds to the existing body of knowledge on e-commerce adoption and discovers additional contexts by offering organisational, technology, and environmental characteristics and the moderating effect of culture on the influence of these contexts regarding the adoption of e-commerce technology among SMEs for more informed decisions. The OTE Model of Innovation Adoption, the DoI theory, and Hofstede's cultural dimensions combined to form a richer theoretical framework that guided the understanding and prediction of e-commerce adoption among SMEs. In addition, this study showed SME owner/managers the opportunities and benefits of e-commerce adoption in a business environment. Furthermore, the results of the study may provide solutions and recommendations for SMEs and governments to successfully implement ecommerce. 2011 Thesis https://etd.uum.edu.my/2559/ https://etd.uum.edu.my/2559/1/Abdul_Rahman_Nasser_A._Almoawi.pdf text eng public https://etd.uum.edu.my/2559/2/1.Abdul_Rahman_Nasser_A._Almoawi.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mahmood, Rosli
topic	HF5546-5548.6 Office Management
spellingShingle	HF5546-5548.6 Office Management Almoawi, Abdul Rahman Nasser A. E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia
description	The purpose of this study was to determine the relationships between contexts and the e-commerce adoption among SMEs in Saudi Arabia. These contexts included organisational (firm size, attitude, innovativeness, knowledge), technology (relative advantage, compatibility, complexity), and environmental characteristics (competition intensity, information intensity). The study also attempted to determine the moderating effect of culture on these relationshps. Rogers's (2003) Diffusion of Innovations Theory and Tomatzky and Fleischer's (1990) method were used as a basis for the framework. In addition, Hofstede's cultural dimensions (power distance, uncertainty avoidance, individualism, and masculinity) were used as moderators. A quantitative and survey research design was adopted to collect data, test hypotheses, and answer research questions in the study. A total of 1150 questionnaires were sent to SME owner/managers in Saudi Arabia, and 400 were returned, giving a response rate of 34.78 percent. The results of the study revealed that attitude, firm size, competition intensity, and information intensity had a significant, positive relationship with the e-commerce adoption. However, knowledge and relative advantage had a significant negative relationship with the e-commerce adoption. In addition, the results showed that power distance, uncertainty avoidance, individualism, and masculinity had partially moderating effect on the relationship between organisational context and e-commerce adoption and the relationship between environmental context and e-commerce adoption. Regarding technology context, the result showed that power distance and masculinity had partially moderating effect on e-commerce adoption. On the contrary, the results found that uncertainty avoidance and individualism had no moderated effects. This research adds to the existing body of knowledge on e-commerce adoption and discovers additional contexts by offering organisational, technology, and environmental characteristics and the moderating effect of culture on the influence of these contexts regarding the adoption of e-commerce technology among SMEs for more informed decisions. The OTE Model of Innovation Adoption, the DoI theory, and Hofstede's cultural dimensions combined to form a richer theoretical framework that guided the understanding and prediction of e-commerce adoption among SMEs. In addition, this study showed SME owner/managers the opportunities and benefits of e-commerce adoption in a business environment. Furthermore, the results of the study may provide solutions and recommendations for SMEs and governments to successfully implement ecommerce.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Almoawi, Abdul Rahman Nasser A.
author_facet	Almoawi, Abdul Rahman Nasser A.
author_sort	Almoawi, Abdul Rahman Nasser A.
title	E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia
title_short	E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia
title_full	E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia
title_fullStr	E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia
title_full_unstemmed	E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia
title_sort	e-commerce adoption among small and medium enterprises in saudi arabia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2011
url	https://etd.uum.edu.my/2559/1/Abdul_Rahman_Nasser_A._Almoawi.pdf https://etd.uum.edu.my/2559/2/1.Abdul_Rahman_Nasser_A._Almoawi.pdf
_version_	1747827374484881408

E-Commerce Adoption Among Small and Medium Enterprises in Saudi Arabia

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