The Impact of Relationship Marketing and its Influence on Customer Loyalty
Relationship Marketing is related to customers loyalty. The objective of this study is to examine whether factors such as Trust, Commitment, Communication, Conflict Handling and Switching Cost have significant relationship on customer loyalty. A total number of 268 respondents participate in this st...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2568/1/Siti_Aminah_Mohamad.pdf https://etd.uum.edu.my/2568/2/1.Siti_Aminah_Mohamad.pdf |
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