A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia

The aim of this research is to determine and evaluate whether difference in national culture impact on the buyer behavior of Arabian and non Arabian students at UUM University as consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attri...

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Main Author:	Al-Hazaimeh, Amer Moh'd Awad
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2602/1/Amer_Moh%27d_Awad_Al-Hazaimeh.pdf https://etd.uum.edu.my/2602/2/1.Amer_Moh%27d_Awad_Al-Hazaimeh.pdf
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id	my-uum-etd.2602
record_format	uketd_dc
spelling	my-uum-etd.26022013-07-24T12:16:48Z A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia 2010 Al-Hazaimeh, Amer Moh'd Awad Bohari, Abdul Manaf College of Business (COB) College of Business HF5001-6182 Business The aim of this research is to determine and evaluate whether difference in national culture impact on the buyer behavior of Arabian and non Arabian students at UUM University as consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attributes that influence mobile phone purchasing between Arabian and non Arabian student consumers. An empirical study was based on the concept of Hofstede's dimension of individualism, collectivism and power distance as well as looking at Schwartz's values dimension of power, achievement, hedonism, and self direction. The data was collected from 140 questionnaires using students at University Utara Malaysia. The findings indicated that there is a significant difference between Arabian and non Arabian student consumers in terms of mobile phone purchasing behavior as far as looking into Hofstede's cultural dimensions and Schwartz's cultural values are concerned. The findings also recommend that managers in mobile phone organizations should be concerned with the cultural dynamics of consumers as part of their going re-segmentation, communication, and promotion strategies within their overall marketing strategies. The cultural factors will assist mangers to guide the specifications required for the development of online customer decision support systems. 2010 Thesis https://etd.uum.edu.my/2602/ https://etd.uum.edu.my/2602/1/Amer_Moh%27d_Awad_Al-Hazaimeh.pdf application/pdf eng validuser https://etd.uum.edu.my/2602/2/1.Amer_Moh%27d_Awad_Al-Hazaimeh.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768592 masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Bohari, Abdul Manaf
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Al-Hazaimeh, Amer Moh'd Awad A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
description	The aim of this research is to determine and evaluate whether difference in national culture impact on the buyer behavior of Arabian and non Arabian students at UUM University as consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attributes that influence mobile phone purchasing between Arabian and non Arabian student consumers. An empirical study was based on the concept of Hofstede's dimension of individualism, collectivism and power distance as well as looking at Schwartz's values dimension of power, achievement, hedonism, and self direction. The data was collected from 140 questionnaires using students at University Utara Malaysia. The findings indicated that there is a significant difference between Arabian and non Arabian student consumers in terms of mobile phone purchasing behavior as far as looking into Hofstede's cultural dimensions and Schwartz's cultural values are concerned. The findings also recommend that managers in mobile phone organizations should be concerned with the cultural dynamics of consumers as part of their going re-segmentation, communication, and promotion strategies within their overall marketing strategies. The cultural factors will assist mangers to guide the specifications required for the development of online customer decision support systems.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Al-Hazaimeh, Amer Moh'd Awad
author_facet	Al-Hazaimeh, Amer Moh'd Awad
author_sort	Al-Hazaimeh, Amer Moh'd Awad
title	A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
title_short	A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
title_full	A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
title_fullStr	A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
title_full_unstemmed	A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia
title_sort	study of culture impacts on mobile phone purchasing: a comparison between arab and non-arab postgraduate students of universiti utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2602/1/Amer_Moh%27d_Awad_Al-Hazaimeh.pdf https://etd.uum.edu.my/2602/2/1.Amer_Moh%27d_Awad_Al-Hazaimeh.pdf
_version_	1747827384996855808

A Study of Culture Impacts on Mobile Phone Purchasing: A Comparison Between Arab and Non-Arab Postgraduate Students of Universiti Utara Malaysia

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