Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender

The general purpose of this study was to investigate the decision making style of Malaysian consumer on shopping behavior. The specific aim of this study is to investigate the different approach of male and female Malaysian consumer towards shopping behavior. The researcher used Sproles and Kendall&...

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Main Author:	Nur Haslina, Ramli
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2619/1/Nur_Haslina_Ramli.pdf https://etd.uum.edu.my/2619/2/1.Nur_Haslina_Ramli.pdf
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id	my-uum-etd.2619
record_format	uketd_dc
spelling	my-uum-etd.26192013-07-24T12:16:54Z Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender 2010 Nur Haslina, Ramli Mohd Noor, Nor Azila College of Business (COB) College of Business HF5001-6182 Business The general purpose of this study was to investigate the decision making style of Malaysian consumer on shopping behavior. The specific aim of this study is to investigate the different approach of male and female Malaysian consumer towards shopping behavior. The researcher used Sproles and Kendall's (1986) eight dimensions of Consumer Style Inventory (CSI) on a sample of 140 local undergraduate Malaysian's male and female students. For this purpose, structural questionnaires were used to gather information which could provide the answers to subject matter. The finding of this study showed that there is a significant difference between male and female consumers on brand conscious, price conscious and impulsive conscious shopping behavior. On the other hand, there is no significant difference between male and female consumers on high quality conscious, novelty fashion conscious, recreational conscious, confuse by over choice and brand loyal conscious shopping behavior. Recommendation, implication and direction for future research are also discussed. 2010 Thesis https://etd.uum.edu.my/2619/ https://etd.uum.edu.my/2619/1/Nur_Haslina_Ramli.pdf application/pdf eng validuser https://etd.uum.edu.my/2619/2/1.Nur_Haslina_Ramli.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Noor, Nor Azila
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Nur Haslina, Ramli Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
description	The general purpose of this study was to investigate the decision making style of Malaysian consumer on shopping behavior. The specific aim of this study is to investigate the different approach of male and female Malaysian consumer towards shopping behavior. The researcher used Sproles and Kendall's (1986) eight dimensions of Consumer Style Inventory (CSI) on a sample of 140 local undergraduate Malaysian's male and female students. For this purpose, structural questionnaires were used to gather information which could provide the answers to subject matter. The finding of this study showed that there is a significant difference between male and female consumers on brand conscious, price conscious and impulsive conscious shopping behavior. On the other hand, there is no significant difference between male and female consumers on high quality conscious, novelty fashion conscious, recreational conscious, confuse by over choice and brand loyal conscious shopping behavior. Recommendation, implication and direction for future research are also discussed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nur Haslina, Ramli
author_facet	Nur Haslina, Ramli
author_sort	Nur Haslina, Ramli
title	Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
title_short	Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
title_full	Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
title_fullStr	Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
title_full_unstemmed	Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender
title_sort	consumer decision making styles in shopping behavior among students: a study between gender
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2619/1/Nur_Haslina_Ramli.pdf https://etd.uum.edu.my/2619/2/1.Nur_Haslina_Ramli.pdf
_version_	1747827389150265344

Consumer Decision Making Styles in Shopping Behavior Among Students: A Study Between Gender

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