A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis

The purpose of this study is to characterize the attitudes of owners and managers of retailing firms toward e-business. More precisely, the present study attempted to assess the perceptions of retailers particularly owners and managers of retailing firms concerning the adoption of e-business. The re...

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Main Author: Mohter, Ghazali
Format: Thesis
Language:eng
eng
Published: 2010
Subjects:
Online Access:https://etd.uum.edu.my/2621/1/Mohter_Hj_Ghazali.pdf
https://etd.uum.edu.my/2621/2/1.Mohter_Hj_Ghazali.pdf
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spelling my-uum-etd.26212013-07-24T12:16:55Z A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis 2010 Mohter, Ghazali Zakaria, Mustafa College of Business (COB) College of Business HF5546-5548.6 Office Management The purpose of this study is to characterize the attitudes of owners and managers of retailing firms toward e-business. More precisely, the present study attempted to assess the perceptions of retailers particularly owners and managers of retailing firms concerning the adoption of e-business. The research examined the perception of retailing firms on adopting e-business especially their perception on driving factors for adoption, the area of adoption, and the problems accompanying adoption. The sample for this study comprised retailing firms in Kangar town (Perlis State Capital). The finding shows that the normative pressure and customer orientation in particular were perceived to be important in adopting e-business. In terms of the areas of adoption, it appears that the surveyed firms' perceived e-business was to be used for communication purposes especially in the case of outbound communications. On the whole the findings from this study seemed to concur with the findings from earlier studies though the setting and respondents were different. 2010 Thesis https://etd.uum.edu.my/2621/ https://etd.uum.edu.my/2621/1/Mohter_Hj_Ghazali.pdf application/pdf eng validuser https://etd.uum.edu.my/2621/2/1.Mohter_Hj_Ghazali.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000767958 masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Zakaria, Mustafa
topic HF5546-5548.6 Office Management
spellingShingle HF5546-5548.6 Office Management
Mohter, Ghazali
A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis
description The purpose of this study is to characterize the attitudes of owners and managers of retailing firms toward e-business. More precisely, the present study attempted to assess the perceptions of retailers particularly owners and managers of retailing firms concerning the adoption of e-business. The research examined the perception of retailing firms on adopting e-business especially their perception on driving factors for adoption, the area of adoption, and the problems accompanying adoption. The sample for this study comprised retailing firms in Kangar town (Perlis State Capital). The finding shows that the normative pressure and customer orientation in particular were perceived to be important in adopting e-business. In terms of the areas of adoption, it appears that the surveyed firms' perceived e-business was to be used for communication purposes especially in the case of outbound communications. On the whole the findings from this study seemed to concur with the findings from earlier studies though the setting and respondents were different.
format Thesis
qualification_name masters
qualification_level Master's degree
author Mohter, Ghazali
author_facet Mohter, Ghazali
author_sort Mohter, Ghazali
title A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis
title_short A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis
title_full A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis
title_fullStr A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis
title_full_unstemmed A Study on the Perception of E-Business Adoption Among Retailing Firms in Perlis
title_sort study on the perception of e-business adoption among retailing firms in perlis
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2010
url https://etd.uum.edu.my/2621/1/Mohter_Hj_Ghazali.pdf
https://etd.uum.edu.my/2621/2/1.Mohter_Hj_Ghazali.pdf
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