Relationship Between Online Service Quality Dimensions and Customers' Satisfaction: A Study of Electronic Ticketing (e-Ticketing) System in Airasia Berhad
Airline electronic ticketing (e-ticket) system is an alternative marketing strategy implemented by airline companies to serve their customers via Internet infrastructure. Most of the airline companies employ e-ticket system in order to increase business value, reduce business operating expenses, exp...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/2677/1/Mohd_Azmi_Che_Ahmad.pdf https://etd.uum.edu.my/2677/2/1.Mohd_Azmi_Che_Ahmad.pdf |
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