The Application of Technology Acceptance Model 2 (TAM 2) E-Purchase Intention Among Health Tourist in Thailand

Thailand is considered as having an excellent potential for becoming a hub in health tourism in Asia. Indisputably, health tourism seems to be a lucrative business in Thailand. Thailand is increasingly enjoying international acclaim for its health care services while touring the country. Health tour...

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Bibliographic Details
Main Author: Phatthana, Wanlapha
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2728/1/Wanlapha_Phatthana.pdf
https://etd.uum.edu.my/2728/2/1.Wanlapha_Phatthana.pdf
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