Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad

Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that al...

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Main Author:	Deivanai, Kaivaliam
Format:	Thesis
Language:	eng eng
Published:	2001
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf
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id	my-uum-etd.273
record_format	uketd_dc
spelling	my-uum-etd.2732013-07-24T12:06:27Z Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad 2001 Deivanai, Kaivaliam Sekolah Siswazah Universiti Utara Malaysia HF5001-6182 Business Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that all issues and challenges are addressed and where necessary improvements are recommended before implementing CRM. Without a thorough research, definitely investments in millions will go to waste. This research paper is intended to address and discuss issues and challenges that lie ahead before realizing CRM. This paper also focuses on the best method to be adopted by an organization adopting CRM. 2001 Thesis https://etd.uum.edu.my/273/ https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf application/pdf eng validuser https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf application/pdf eng public masters masters Sekolah Siswazah
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Deivanai, Kaivaliam Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
description	Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that all issues and challenges are addressed and where necessary improvements are recommended before implementing CRM. Without a thorough research, definitely investments in millions will go to waste. This research paper is intended to address and discuss issues and challenges that lie ahead before realizing CRM. This paper also focuses on the best method to be adopted by an organization adopting CRM.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Deivanai, Kaivaliam
author_facet	Deivanai, Kaivaliam
author_sort	Deivanai, Kaivaliam
title	Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
title_short	Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
title_full	Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
title_fullStr	Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
title_full_unstemmed	Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
title_sort	study on issues and challenges in the implementation of customer relationship management in malayan banking berhad
granting_institution	Sekolah Siswazah
granting_department	Sekolah Siswazah
publishDate	2001
url	https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf
_version_	1747826876453224448

Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad

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