Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that al...
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| 格式: | Thesis |
| 语言: | eng eng |
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2001
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| 在线阅读: | https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf |
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my-uum-etd.2732013-07-24T12:06:27Z Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad 2001 Deivanai, Kaivaliam Sekolah Siswazah Universiti Utara Malaysia HF5001-6182 Business Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that all issues and challenges are addressed and where necessary improvements are recommended before implementing CRM. Without a thorough research, definitely investments in millions will go to waste. This research paper is intended to address and discuss issues and challenges that lie ahead before realizing CRM. This paper also focuses on the best method to be adopted by an organization adopting CRM. 2001 Thesis https://etd.uum.edu.my/273/ https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf application/pdf eng validuser https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf application/pdf eng public masters masters Sekolah Siswazah |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Deivanai, Kaivaliam Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad |
| description |
Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an
organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that all issues and challenges are addressed and where necessary improvements are recommended before implementing CRM. Without a thorough research, definitely investments in millions will go to waste. This research
paper is intended to address and discuss issues and challenges that lie ahead before realizing CRM. This paper also focuses on the best method to be adopted by an
organization adopting CRM. |
| format |
Thesis |
| qualification_name |
masters |
| qualification_level |
Master's degree |
| author |
Deivanai, Kaivaliam |
| author_facet |
Deivanai, Kaivaliam |
| author_sort |
Deivanai, Kaivaliam |
| title |
Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad |
| title_short |
Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad |
| title_full |
Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad |
| title_fullStr |
Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad |
| title_full_unstemmed |
Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad |
| title_sort |
study on issues and challenges in the implementation of customer relationship management in malayan banking berhad |
| granting_institution |
Sekolah Siswazah |
| granting_department |
Sekolah Siswazah |
| publishDate |
2001 |
| url |
https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf |
| _version_ |
1747826876453224448 |