i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions

This study focuses on Malaysian public universities marketing strategies which mainly used to attract international students who have the intention to enroll in higher learning institutions in Malaysia. The main objective of this study is to develop decision support system prototype (DSS) using pref...

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Main Author: Elhassan, Omer Ibrahim Elkhder
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2747/1/Omer_Ibrahim_Elkhder.pdf
https://etd.uum.edu.my/2747/2/1.Omer_Ibrahim_Elkhder.pdf
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spelling my-uum-etd.27472022-04-13T02:16:23Z i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions 2011 Elhassan, Omer Ibrahim Elkhder Ahmad, Azizah Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Sciences QA76 Computer software This study focuses on Malaysian public universities marketing strategies which mainly used to attract international students who have the intention to enroll in higher learning institutions in Malaysia. The main objective of this study is to develop decision support system prototype (DSS) using preferences queries technique (skyline technique), in order to solve the issue of facing challenges that can be consequences of wrong selection of universities or colleges that had been made by students and may influence in their performance. This system aim to help international students to choose suitable college based on their criteria as well as to help them to make the right decision when they want to select one of the public universities in Malaysia. In this research; we used rapid application development (RAD) method. The DSS prototype (i-choose u) in this study constructed by using Java Server Pages (JSP) and MYSQL for database development, which are open sources software. The DSS prototype (i-choose u) suggests maximum five universities to international students that are most suitable to students based on student’s criteria. 2011 Thesis https://etd.uum.edu.my/2747/ https://etd.uum.edu.my/2747/1/Omer_Ibrahim_Elkhder.pdf text eng public https://etd.uum.edu.my/2747/2/1.Omer_Ibrahim_Elkhder.pdf text eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad, Azizah
topic QA76 Computer software
spellingShingle QA76 Computer software
Elhassan, Omer Ibrahim Elkhder
i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions
description This study focuses on Malaysian public universities marketing strategies which mainly used to attract international students who have the intention to enroll in higher learning institutions in Malaysia. The main objective of this study is to develop decision support system prototype (DSS) using preferences queries technique (skyline technique), in order to solve the issue of facing challenges that can be consequences of wrong selection of universities or colleges that had been made by students and may influence in their performance. This system aim to help international students to choose suitable college based on their criteria as well as to help them to make the right decision when they want to select one of the public universities in Malaysia. In this research; we used rapid application development (RAD) method. The DSS prototype (i-choose u) in this study constructed by using Java Server Pages (JSP) and MYSQL for database development, which are open sources software. The DSS prototype (i-choose u) suggests maximum five universities to international students that are most suitable to students based on student’s criteria.
format Thesis
qualification_name masters
qualification_level Master's degree
author Elhassan, Omer Ibrahim Elkhder
author_facet Elhassan, Omer Ibrahim Elkhder
author_sort Elhassan, Omer Ibrahim Elkhder
title i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions
title_short i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions
title_full i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions
title_fullStr i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions
title_full_unstemmed i-choose u: Development of Decision Support System Using Skyline Technique (Preference Query Technique): The Case of Choosing Malaysian Higher Learning Institutions
title_sort i-choose u: development of decision support system using skyline technique (preference query technique): the case of choosing malaysian higher learning institutions
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2011
url https://etd.uum.edu.my/2747/1/Omer_Ibrahim_Elkhder.pdf
https://etd.uum.edu.my/2747/2/1.Omer_Ibrahim_Elkhder.pdf
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