Strategic Marketing Management Of Islamic Banking In Indonesia

This research is about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got a les intention from Indonesian people...

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Main Author:	Poerbaya, Dwi Tyas
Format:	Thesis
Language:	eng eng
Published:	2008
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/275/1/Dwi_Tyas_Poerbaya.pdf https://etd.uum.edu.my/275/2/Dwi_Tyas_Poerbaya.pdf
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id	my-uum-etd.275
record_format	uketd_dc
spelling	my-uum-etd.2752013-07-24T12:06:27Z Strategic Marketing Management Of Islamic Banking In Indonesia 2008-06 Poerbaya, Dwi Tyas College of Business (COB) Faculty of Business Management HG Finance This research is about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got a les intention from Indonesian peoples. Distribution variable has the most important role to influence the customers in choosing Islamic Banking in Indonesia. To achieve the goal, the researcher implements F-Test (whole analysis), T-Test (partial analysis) and partial determination coefficient. Through F-Test, it can be identified whether the measurement of marketing mix variables significantly influence to consumer's decision in choosing Islamic Banking simultaneously. Through T-Test, it can be identified the influence of each marketing mix variables to consumer's decision in choosing Islamic Banking in Indonesia. Then, partial determination coefficient used to identify marketing mix variables which minimally influence to consumer's decision in choosing Islamic Banking in Indonesia. Based on data analysis gathered from the respondents who use Islamic Banking products, it can be identified that all marketing mix variables positively and significantly influence to consumer's decision altogether. Partially, product variable does not significantly influence to consumer's decision. While, marketing mix variables which give significant influence to consumer's decision in choosing Islamic Banking in Indonesia are promotion, distribution and price. 2008-06 Thesis https://etd.uum.edu.my/275/ https://etd.uum.edu.my/275/1/Dwi_Tyas_Poerbaya.pdf application/pdf eng validuser https://etd.uum.edu.my/275/2/Dwi_Tyas_Poerbaya.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HG Finance
spellingShingle	HG Finance Poerbaya, Dwi Tyas Strategic Marketing Management Of Islamic Banking In Indonesia
description	This research is about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got a les intention from Indonesian peoples. Distribution variable has the most important role to influence the customers in choosing Islamic Banking in Indonesia. To achieve the goal, the researcher implements F-Test (whole analysis), T-Test (partial analysis) and partial determination coefficient. Through F-Test, it can be identified whether the measurement of marketing mix variables significantly influence to consumer's decision in choosing Islamic Banking simultaneously. Through T-Test, it can be identified the influence of each marketing mix variables to consumer's decision in choosing Islamic Banking in Indonesia. Then, partial determination coefficient used to identify marketing mix variables which minimally influence to consumer's decision in choosing Islamic Banking in Indonesia. Based on data analysis gathered from the respondents who use Islamic Banking products, it can be identified that all marketing mix variables positively and significantly influence to consumer's decision altogether. Partially, product variable does not significantly influence to consumer's decision. While, marketing mix variables which give significant influence to consumer's decision in choosing Islamic Banking in Indonesia are promotion, distribution and price.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Poerbaya, Dwi Tyas
author_facet	Poerbaya, Dwi Tyas
author_sort	Poerbaya, Dwi Tyas
title	Strategic Marketing Management Of Islamic Banking In Indonesia
title_short	Strategic Marketing Management Of Islamic Banking In Indonesia
title_full	Strategic Marketing Management Of Islamic Banking In Indonesia
title_fullStr	Strategic Marketing Management Of Islamic Banking In Indonesia
title_full_unstemmed	Strategic Marketing Management Of Islamic Banking In Indonesia
title_sort	strategic marketing management of islamic banking in indonesia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2008
url	https://etd.uum.edu.my/275/1/Dwi_Tyas_Poerbaya.pdf https://etd.uum.edu.my/275/2/Dwi_Tyas_Poerbaya.pdf
_version_	1747826876936617984

Strategic Marketing Management Of Islamic Banking In Indonesia

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