Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)

Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)

This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marke...

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Main Author: Banalzwaa, Hamad Salmen Saeed
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
T58.5-58.64 Information technology
Online Access:https://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf
https://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf
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id my-uum-etd.2761
record_format uketd_dc
spelling my-uum-etd.27612022-04-13T00:38:49Z Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) 2011-06 Banalzwaa, Hamad Salmen Saeed Abdullah, Haim Hilman Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business T58.5-58.64 Information technology HD28-70 Management. Industrial Management This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marketing with organization’s competitive advantage. This study is a summary-based investigation focusing on southern region of Yemen. The sample of this study compromises of 130 usable questionnaires. The findings of this study indicate that there is positive relationship between information technology and competitive advantage. This address problems and barriers encountered in the application of information technology as medium to build competitive advantage among organizations in Yemen (Southern Region). It is certainly enables scholars and practitioners to make better decision. 2011-06 Thesis https://etd.uum.edu.my/2761/ https://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf text eng public https://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf text eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdullah, Haim Hilman
topic T58.5-58.64 Information technology
T58.5-58.64 Information technology
spellingShingle T58.5-58.64 Information technology
T58.5-58.64 Information technology
Banalzwaa, Hamad Salmen Saeed
Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
description This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marketing with organization’s competitive advantage. This study is a summary-based investigation focusing on southern region of Yemen. The sample of this study compromises of 130 usable questionnaires. The findings of this study indicate that there is positive relationship between information technology and competitive advantage. This address problems and barriers encountered in the application of information technology as medium to build competitive advantage among organizations in Yemen (Southern Region). It is certainly enables scholars and practitioners to make better decision.
format Thesis
qualification_name masters
qualification_level Master's degree
author Banalzwaa, Hamad Salmen Saeed
author_facet Banalzwaa, Hamad Salmen Saeed
author_sort Banalzwaa, Hamad Salmen Saeed
title Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_short Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_full Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_fullStr Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_full_unstemmed Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_sort strategic role of information technology towards building competitive advantage study in yemen (southern region)
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2011
url https://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf
https://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf
_version_ 1747827422987812864

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