Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students

Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students

Mobile phone is one of the communication devices that can meet requirement where it consists of an integrated system of technology and socially derived components. The technology that provided in mobile phone keep changing by the features and there a lot in the market today. Hence, the upgrading tec...

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Main Author: Azela Aqilah, Rasul
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/2769/1/Azela_Aqilah_Rasul.pdf
https://etd.uum.edu.my/2769/2/1.Azela_Aqilah_Rasul.pdf
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id my-uum-etd.2769
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Bohari, Abdul Manaf
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Azela Aqilah, Rasul
Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
description Mobile phone is one of the communication devices that can meet requirement where it consists of an integrated system of technology and socially derived components. The technology that provided in mobile phone keep changing by the features and there a lot in the market today. Hence, the upgrading technology will influence user behavior. For that, the objective of this research is to identify on the factors that influence mobile phone adoption and usage and evaluate on significant between human behavior pattern and technology in mobile phone. To be success in this research, quantitative and qualitative approach has been used to explore, observation and cultural analysis. Meanwhile, the results also indicated that variable need for achievement contributes high influence in social factors that influence mobile phone adoption and usage, where it is the components of human nature and culture
format Thesis
qualification_name masters
qualification_level Master's degree
author Azela Aqilah, Rasul
author_facet Azela Aqilah, Rasul
author_sort Azela Aqilah, Rasul
title Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
title_short Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
title_full Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
title_fullStr Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
title_full_unstemmed Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students
title_sort cultural factors in a mobile phone adoption and usage model: a case of uum postgraduate students
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2011
url https://etd.uum.edu.my/2769/1/Azela_Aqilah_Rasul.pdf
https://etd.uum.edu.my/2769/2/1.Azela_Aqilah_Rasul.pdf
_version_ 1747827424742080512
spelling my-uum-etd.27692022-04-12T23:42:30Z Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students 2011 Azela Aqilah, Rasul Bohari, Abdul Manaf Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business Mobile phone is one of the communication devices that can meet requirement where it consists of an integrated system of technology and socially derived components. The technology that provided in mobile phone keep changing by the features and there a lot in the market today. Hence, the upgrading technology will influence user behavior. For that, the objective of this research is to identify on the factors that influence mobile phone adoption and usage and evaluate on significant between human behavior pattern and technology in mobile phone. To be success in this research, quantitative and qualitative approach has been used to explore, observation and cultural analysis. Meanwhile, the results also indicated that variable need for achievement contributes high influence in social factors that influence mobile phone adoption and usage, where it is the components of human nature and culture 2011 Thesis https://etd.uum.edu.my/2769/ https://etd.uum.edu.my/2769/1/Azela_Aqilah_Rasul.pdf text eng public https://etd.uum.edu.my/2769/2/1.Azela_Aqilah_Rasul.pdf text eng public masters masters Universiti Utara Malaysia Abdul Manaf Bohari (2009). Management information system. AEU: Kuala Lumpur. Adner, R.(2003). How Nokia won the Mobile Revolution in the 1990s. Retrieved 17/10/2006. Aladwani, A. (2003). Key Internet characteristics & e-commerce issues in Arab countries. Information Technology & People, 16: 9-20. Agrawal, P. & Famolari, D. (1999). Mobile Computing in next generation wireless networks. Seattle, Washington, United States: 32-39, ACM Press, United State. Assael, H., (1983). Consumer Behaviour & Marketing Action, (3rd Ed). Boston: Kent Publishing Co. 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