The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer

The main objective of this study is to examine the influenced component of marketing strategic in Islamic banking in attracting Indonesian consumer. In order to measure that, four types of component in Islamic banking marketing strategic which were about marketing mix influences (Product, Promotion...

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Main Author:	Anggoro, Muhammad Agung
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/2785/1/Muhammad_Agung_Anggoro.pdf https://etd.uum.edu.my/2785/2/1.Muhammad_Agung_Anggoro.pdf
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id	my-uum-etd.2785
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abu Bakar, Azizi
topic	HG Finance
spellingShingle	HG Finance Anggoro, Muhammad Agung The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
description	The main objective of this study is to examine the influenced component of marketing strategic in Islamic banking in attracting Indonesian consumer. In order to measure that, four types of component in Islamic banking marketing strategic which were about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got less intention from Indonesian peoples. Distribution variable has the most important role to influenced the customer in choosing Islamic Banking in Indonesia. To achieve the goal, the researcher implements F-Test (whole analysis), T-Test (partial analysis) and partial determination coefficient. Through F-Test, it can be identified the influenced of each marketing mix variables to consumer's decision in choosing Islamic Banking in Indonesia. Then, partial determination coefficient used to identify marketing mix variables which minimally influence to consumer's decision in choosing Islamic Banking in Indonesia. Based on data analysis gathered from the respondent who use Islamic Banking products, it can be identified that all marketing mix variables positively and significantly influenced to consumer's decision altogether. Partially, product and place variable does not significantly influenced to consumer's decision. While, marketing mix variables which give significant influence to consumer's decision in choosing Islamic Banking in Indonesia are price, and promotion.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Anggoro, Muhammad Agung
author_facet	Anggoro, Muhammad Agung
author_sort	Anggoro, Muhammad Agung
title	The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
title_short	The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
title_full	The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
title_fullStr	The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
title_full_unstemmed	The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
title_sort	strategic marketing of islamic banking indonesia in attracting indonesia consumer
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2011
url	https://etd.uum.edu.my/2785/1/Muhammad_Agung_Anggoro.pdf https://etd.uum.edu.my/2785/2/1.Muhammad_Agung_Anggoro.pdf
_version_	1747827428769660928
spelling	my-uum-etd.27852022-04-12T00:25:22Z The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer 2011 Anggoro, Muhammad Agung Abu Bakar, Azizi College of Business (COB) College of Business HG Finance The main objective of this study is to examine the influenced component of marketing strategic in Islamic banking in attracting Indonesian consumer. In order to measure that, four types of component in Islamic banking marketing strategic which were about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got less intention from Indonesian peoples. Distribution variable has the most important role to influenced the customer in choosing Islamic Banking in Indonesia. To achieve the goal, the researcher implements F-Test (whole analysis), T-Test (partial analysis) and partial determination coefficient. Through F-Test, it can be identified the influenced of each marketing mix variables to consumer's decision in choosing Islamic Banking in Indonesia. Then, partial determination coefficient used to identify marketing mix variables which minimally influence to consumer's decision in choosing Islamic Banking in Indonesia. Based on data analysis gathered from the respondent who use Islamic Banking products, it can be identified that all marketing mix variables positively and significantly influenced to consumer's decision altogether. Partially, product and place variable does not significantly influenced to consumer's decision. While, marketing mix variables which give significant influence to consumer's decision in choosing Islamic Banking in Indonesia are price, and promotion. 2011 Thesis https://etd.uum.edu.my/2785/ https://etd.uum.edu.my/2785/1/Muhammad_Agung_Anggoro.pdf text eng public https://etd.uum.edu.my/2785/2/1.Muhammad_Agung_Anggoro.pdf text eng public masters masters Universiti Utara Malaysia Ad&, H. J., Mellenbergh, G. J., and Hand, D. J. 2008. Advising on research methods: A consultant's companion. Huizen, The Netherlands: Johanneg van Kessel Publishing. Ahmad, N dan Haron, S. 2001. Perception of Malaysian Corporate Customers Toward Islamic Banking Products & Services, International Journal of Islamic Financial Service, Vol. 3 No. 4. Antonio, M. Syafei. (1999a). "Bank Syariah: Suatu Pengendalian Umum ". Tazkia Institut dan Bank Indonesia. Jakarta. (1999b). "Bank Syariah : Wacana Ulama dan Cendikiawan", Tazkia Institute dan Bank Indonesia, Jakarta. (2000). 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The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer

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