Intention to Purchase Halal Products Among Consumers

The study of consumer behavior in Malaysia is vital especially when it relates to marketing of halal product. Muslim consumers especially, as well as other consumer segments demand healthy and quality products that conform to Shariah requirements. Therefore, it is worthwhile for companies to take a...

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Main Author:	Nur Haslizatul Liza, Ahmad
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2790/1/Nur_Haslizatul_Liza_Ahmad.pdf https://etd.uum.edu.my/2790/2/1.Nur_Haslizatul_Liza_Ahmad.pdf
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id	my-uum-etd.2790
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Adam, Mohamad Zainol Abidin
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Nur Haslizatul Liza, Ahmad Intention to Purchase Halal Products Among Consumers
description	The study of consumer behavior in Malaysia is vital especially when it relates to marketing of halal product. Muslim consumers especially, as well as other consumer segments demand healthy and quality products that conform to Shariah requirements. Therefore, it is worthwhile for companies to take a closer look at consumer intention to purchase halal products that can be used to predict and satisfy customers and company objectives. In this relation, this study examines the relationship between attitude, subjective norms, perceived behavior control, trust and knowledge on consumer intention. A total number of three hundred questionnaires were distributed. However, only two hundred and sixty six complete questionnaires were returned and usable for the analysis. The findings of the study indicate that all the above variables significantly influence intention to purchase halal products among consumers. However, among the five independent variables, attitude presents highest regression value. It also shows positive relationship, which means that attitude of consumers play a vital role in relation to their intention to purchase halal products. The findings of this research also suggest that creating a positive attitude towards the marketing of halal products should be highly considered by retailers to increase consumers’ purchase intention for halal products. In this sense, retailers should develop effective marketing strategies to satisfy that values of potential consumers. Other implications and recommendations for the future research were also addressed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nur Haslizatul Liza, Ahmad
author_facet	Nur Haslizatul Liza, Ahmad
author_sort	Nur Haslizatul Liza, Ahmad
title	Intention to Purchase Halal Products Among Consumers
title_short	Intention to Purchase Halal Products Among Consumers
title_full	Intention to Purchase Halal Products Among Consumers
title_fullStr	Intention to Purchase Halal Products Among Consumers
title_full_unstemmed	Intention to Purchase Halal Products Among Consumers
title_sort	intention to purchase halal products among consumers
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2011
url	https://etd.uum.edu.my/2790/1/Nur_Haslizatul_Liza_Ahmad.pdf https://etd.uum.edu.my/2790/2/1.Nur_Haslizatul_Liza_Ahmad.pdf
_version_	1747827429775245312
spelling	my-uum-etd.27902016-04-19T06:54:34Z Intention to Purchase Halal Products Among Consumers 2011-06 Nur Haslizatul Liza, Ahmad Adam, Mohamad Zainol Abidin Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business The study of consumer behavior in Malaysia is vital especially when it relates to marketing of halal product. Muslim consumers especially, as well as other consumer segments demand healthy and quality products that conform to Shariah requirements. Therefore, it is worthwhile for companies to take a closer look at consumer intention to purchase halal products that can be used to predict and satisfy customers and company objectives. In this relation, this study examines the relationship between attitude, subjective norms, perceived behavior control, trust and knowledge on consumer intention. A total number of three hundred questionnaires were distributed. However, only two hundred and sixty six complete questionnaires were returned and usable for the analysis. The findings of the study indicate that all the above variables significantly influence intention to purchase halal products among consumers. However, among the five independent variables, attitude presents highest regression value. It also shows positive relationship, which means that attitude of consumers play a vital role in relation to their intention to purchase halal products. The findings of this research also suggest that creating a positive attitude towards the marketing of halal products should be highly considered by retailers to increase consumers’ purchase intention for halal products. In this sense, retailers should develop effective marketing strategies to satisfy that values of potential consumers. Other implications and recommendations for the future research were also addressed. 2011-06 Thesis https://etd.uum.edu.my/2790/ https://etd.uum.edu.my/2790/1/Nur_Haslizatul_Liza_Ahmad.pdf application/pdf eng validuser https://etd.uum.edu.my/2790/2/1.Nur_Haslizatul_Liza_Ahmad.pdf application/pdf eng public masters masters Universiti Utara Malaysia Ajzen, I. (1987). Attitudes, traits, and actions: Dispositional prediction of behavior in personality and social psychology. In L. Berkowitz (Ed.), Advances in experimental social psychology, 20,1-63, New York: Academic Press. Retrieved from http://aizen.socialpsychology.org/#publications Ajzen, I. (1991), “Theory of planned behavior”, Organization Behavior and Human Decision Process, 50, 179-211. Retrieved from http://aizen.socialpsychology.org/#publications Ajzen, I. (2001). Nature and Operation of Attitudes.Annual Review Psychology, 52, 27-58. Retrieved from http://aizen.socialpsychology.org/#publications Ajzen, I. and Fishbein, M. 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Intention to Purchase Halal Products Among Consumers

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