Decision-Making In Hotel Pricing

This study was conducted to determine and obtain facts and resolution regarding the decision making on hotel room rates on the sustainability of the hotel industry with particular emphasis on hotels in the northern states of Malaysia viz Kedah, Penang Island, Perlis and Langkawi Island. The special...

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Main Author:	Harmiles, Daramin
Format:	Thesis
Language:	eng eng
Published:	2001
Subjects:	TX901-946.5 Hospitality industry Hotels, clubs, restaurants, etc Food service
Online Access:	https://etd.uum.edu.my/285/1/Harmiles_bin_Daramin%2C_2001.pdf https://etd.uum.edu.my/285/2/1.Harmiles_bin_Daramin%2C_2001.pdf
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id	my-uum-etd.285
record_format	uketd_dc
spelling	my-uum-etd.2852013-07-24T12:06:30Z Decision-Making In Hotel Pricing 2001 Harmiles, Daramin Sekolah Siswazah Sekolah Siswazah TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service This study was conducted to determine and obtain facts and resolution regarding the decision making on hotel room rates on the sustainability of the hotel industry with particular emphasis on hotels in the northern states of Malaysia viz Kedah, Penang Island, Perlis and Langkawi Island. The special emphasis in this study is to examine how the marketing strategy, guests' disposable income and the various types of guests have influenced the hotels on decision making of hotel pricing. In this study, 60 hotels are randomly selected and only 20 hotels responded to the questionnaires. Questionnaires were distributed to respondents followed by interpretations. The analysis of these inputs were conducted with the SPSS software using mean statistics, standard deviation, t-tests, ANOVA (analysis of variance) and correlation statistics. The relevance of the results will be based on the significant level. An accepted significant level will be 0.95 or 5% . The result of this study revealed that marketing strategies do not influenced the hotel on decision making in pegging room rates to the multi-varied range of customers and theirs' disposable income. Further to this, a series of suggestions and recommendations have been put fonvard as a guideline to the industry. It is hoped that these guidelines will be a norm in the business practice. 2001 Thesis https://etd.uum.edu.my/285/ https://etd.uum.edu.my/285/1/Harmiles_bin_Daramin%2C_2001.pdf application/pdf eng validuser https://etd.uum.edu.my/285/2/1.Harmiles_bin_Daramin%2C_2001.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	TX901-946.5 Hospitality industry Hotels, clubs, restaurants, etc Food service
spellingShingle	TX901-946.5 Hospitality industry Hotels, clubs, restaurants, etc Food service Harmiles, Daramin Decision-Making In Hotel Pricing
description	This study was conducted to determine and obtain facts and resolution regarding the decision making on hotel room rates on the sustainability of the hotel industry with particular emphasis on hotels in the northern states of Malaysia viz Kedah, Penang Island, Perlis and Langkawi Island. The special emphasis in this study is to examine how the marketing strategy, guests' disposable income and the various types of guests have influenced the hotels on decision making of hotel pricing. In this study, 60 hotels are randomly selected and only 20 hotels responded to the questionnaires. Questionnaires were distributed to respondents followed by interpretations. The analysis of these inputs were conducted with the SPSS software using mean statistics, standard deviation, t-tests, ANOVA (analysis of variance) and correlation statistics. The relevance of the results will be based on the significant level. An accepted significant level will be 0.95 or 5% . The result of this study revealed that marketing strategies do not influenced the hotel on decision making in pegging room rates to the multi-varied range of customers and theirs' disposable income. Further to this, a series of suggestions and recommendations have been put fonvard as a guideline to the industry. It is hoped that these guidelines will be a norm in the business practice.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Harmiles, Daramin
author_facet	Harmiles, Daramin
author_sort	Harmiles, Daramin
title	Decision-Making In Hotel Pricing
title_short	Decision-Making In Hotel Pricing
title_full	Decision-Making In Hotel Pricing
title_fullStr	Decision-Making In Hotel Pricing
title_full_unstemmed	Decision-Making In Hotel Pricing
title_sort	decision-making in hotel pricing
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2001
url	https://etd.uum.edu.my/285/1/Harmiles_bin_Daramin%2C_2001.pdf https://etd.uum.edu.my/285/2/1.Harmiles_bin_Daramin%2C_2001.pdf
_version_	1747826879397625856

Decision-Making In Hotel Pricing

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