Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction

Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction

Changes in technologies have changed our lives. Education field was not exempted from the current technology changes. Technology now plays an important role to improve accessibility in seeking knowledge and wisdom much faster and easier. The changes of Malaysia’s education system and worldwide gener...

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Main Author: Roslan, Ridzuan
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
T Technology (General)
L Education (General)
Online Access:https://etd.uum.edu.my/2869/1/Roslan_Ridzuan.pdf
https://etd.uum.edu.my/2869/2/1.Roslan_Ridzuan.pdf
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id my-uum-etd.2869
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ramli, Azahari
topic T Technology (General)
L Education (General)
spellingShingle T Technology (General)
L Education (General)
Roslan, Ridzuan
Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction
description Changes in technologies have changed our lives. Education field was not exempted from the current technology changes. Technology now plays an important role to improve accessibility in seeking knowledge and wisdom much faster and easier. The changes of Malaysia’s education system and worldwide generally have taken steps to lead the field in using trusted online access to benefit the education sector. Public and private institutions in Malaysia have been taking advantage from ease of internet access to provide its students with more secure and reliable information more effectively. Therefore, this study exploits the technology acceptance model established by Davis (1989) to examine the level of acceptance using Learning Zone as a portal that helps learning process. Technology acceptance model (TAM) established by Davis (1989) has three basic instruments of perceived usefulness (PU), perceived ease of use (PEU) and user satisfaction (US). However, intention to Use (IU) had been inserted in this study as a mediator to examine whether perceived usefulness and perceived ease of use will have an impact on the intention to use to achieve satisfaction. Students of Universiti Utara Malaysia (UUM) which have access of using Learning Zone have been selected to participate in the study. A total of 391 usable data provide by the respondents is being used to achieve the objectives of the study. Therefore, correlation and multiple regression analysis were used to examine whether perceived usefulness and perceived ease of use will have the impact on user satisfaction. Generally, the correlation analysis shows that there is a significant and strong positive correlation between variables perceived usefulness towards user satisfaction; perceived ease of use towards user satisfaction; and intention to use towards user satisfaction.
format Thesis
qualification_name masters
qualification_level Master's degree
author Roslan, Ridzuan
author_facet Roslan, Ridzuan
author_sort Roslan, Ridzuan
title Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction
title_short Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction
title_full Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction
title_fullStr Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction
title_full_unstemmed Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction
title_sort measuring acceptance level of learning zone among universiti utara malaysia (uum) students: a study of the role intention to use as mediator in the relationship of usefulness and ease of use towards user satisfaction
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2011
url https://etd.uum.edu.my/2869/1/Roslan_Ridzuan.pdf
https://etd.uum.edu.my/2869/2/1.Roslan_Ridzuan.pdf
_version_ 1747827448991449088
spelling my-uum-etd.28692013-07-24T12:18:30Z Measuring Acceptance Level of Learning Zone Among Universiti Utara Malaysia (UUM) Students: A Study of the Role Intention to Use as Mediator in the Relationship of Usefulness and Ease of Use Towards User Satisfaction 2011 Roslan, Ridzuan Ramli, Azahari College of Business (COB) College of Business T Technology (General) L Education (General) Changes in technologies have changed our lives. Education field was not exempted from the current technology changes. Technology now plays an important role to improve accessibility in seeking knowledge and wisdom much faster and easier. The changes of Malaysia’s education system and worldwide generally have taken steps to lead the field in using trusted online access to benefit the education sector. Public and private institutions in Malaysia have been taking advantage from ease of internet access to provide its students with more secure and reliable information more effectively. Therefore, this study exploits the technology acceptance model established by Davis (1989) to examine the level of acceptance using Learning Zone as a portal that helps learning process. Technology acceptance model (TAM) established by Davis (1989) has three basic instruments of perceived usefulness (PU), perceived ease of use (PEU) and user satisfaction (US). However, intention to Use (IU) had been inserted in this study as a mediator to examine whether perceived usefulness and perceived ease of use will have an impact on the intention to use to achieve satisfaction. Students of Universiti Utara Malaysia (UUM) which have access of using Learning Zone have been selected to participate in the study. A total of 391 usable data provide by the respondents is being used to achieve the objectives of the study. Therefore, correlation and multiple regression analysis were used to examine whether perceived usefulness and perceived ease of use will have the impact on user satisfaction. Generally, the correlation analysis shows that there is a significant and strong positive correlation between variables perceived usefulness towards user satisfaction; perceived ease of use towards user satisfaction; and intention to use towards user satisfaction. 2011 Thesis https://etd.uum.edu.my/2869/ https://etd.uum.edu.my/2869/1/Roslan_Ridzuan.pdf application/pdf eng validuser https://etd.uum.edu.my/2869/2/1.Roslan_Ridzuan.pdf application/pdf eng public masters masters Universiti Utara Malaysia Adams, D., Nelson, R. R., Todd, P. A. (1992), Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16: 227–247. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, New Jersey: Prentice-Hall. Ajzen, I. & Madden, J.T. (1986). Prediction of goal directed behaviour, attitudes, intentions and perceived control. Journal of Experimental Social Psychology. 22, 253-274. Ajzen, I. (2002). 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