Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company

Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company

The hospitality industry playing vital role in tourism industry world wide and its employees play an important role in tendering the service to the potential customers. This study examines the strategic roles of motivation factors among the Berjaya Georgetown Hotel employees. This study focus on why...

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Main Author: Narentheren a/l, Kaliappen
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
HF5549-5549.5 Personnel Management
Employment
Online Access:https://etd.uum.edu.my/2887/1/Narentheren_Kaliappen.pdf
https://etd.uum.edu.my/2887/2/1.Narentheren_Kaliappen.pdf
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id my-uum-etd.2887
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdullah, Haim Hilman
topic HF5549-5549.5 Personnel Management
Employment
spellingShingle HF5549-5549.5 Personnel Management
Employment
Narentheren a/l, Kaliappen
Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company
description The hospitality industry playing vital role in tourism industry world wide and its employees play an important role in tendering the service to the potential customers. This study examines the strategic roles of motivation factors among the Berjaya Georgetown Hotel employees. This study focus on why employees choose to work in Berjaya Georgetown Hotel and determine the most significant motivational factor for Berjaya Georgetown Hotel employees. Besides that, this study also identifies differences between genders in term of preference towards the motivational factors. Finally, study about the relationship between motivational factors towards employee’s motivation. The researcher uses nine independent variables to test the relationship towards the employee’s motivation. Thus, the data was gathered through distributed questionnaires answered by 70 employees from Berjaya Georgetown Hotel. Data was analysed using SPSS v.11 where frequency distribution used to analyse demographic variables and descriptive statistics used to analysed motivational factors. Regression analysis was used to test the relationship between the motivational factors towards employee’s motivation. The results revealed that the main reason employee chose to work in Berjaya Georgetown Hotel was based on ‘salary’, ‘fringe benefit’ and ‘interesting job’. Research finding revealed that the most significant motivational factors were first ‘salary’, second ‘opportunities for advancement’ and third ‘fringe benefits’. Data revealed that the male employees in Berjaya Georgetown Hotel preferred ‘salary’ as first choice but the female employee’s preferred ‘working environment’ as their significant motivational factor. The findings also show that there was positive relationship between nine motivational factors towards the employee’s motivation.
format Thesis
qualification_name masters
qualification_level Master's degree
author Narentheren a/l, Kaliappen
author_facet Narentheren a/l, Kaliappen
author_sort Narentheren a/l, Kaliappen
title Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company
title_short Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company
title_full Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company
title_fullStr Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company
title_full_unstemmed Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company
title_sort strategic roles of motivational factors in inspiring employees commitment to company
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2011
url https://etd.uum.edu.my/2887/1/Narentheren_Kaliappen.pdf
https://etd.uum.edu.my/2887/2/1.Narentheren_Kaliappen.pdf
_version_ 1747827453253910528
spelling my-uum-etd.28872013-07-24T12:18:38Z Strategic Roles of Motivational Factors in Inspiring Employees Commitment to Company 2011-06 Narentheren a/l, Kaliappen Abdullah, Haim Hilman College of Business (COB) College of Business HF5549-5549.5 Personnel Management. Employment The hospitality industry playing vital role in tourism industry world wide and its employees play an important role in tendering the service to the potential customers. This study examines the strategic roles of motivation factors among the Berjaya Georgetown Hotel employees. This study focus on why employees choose to work in Berjaya Georgetown Hotel and determine the most significant motivational factor for Berjaya Georgetown Hotel employees. Besides that, this study also identifies differences between genders in term of preference towards the motivational factors. Finally, study about the relationship between motivational factors towards employee’s motivation. The researcher uses nine independent variables to test the relationship towards the employee’s motivation. Thus, the data was gathered through distributed questionnaires answered by 70 employees from Berjaya Georgetown Hotel. Data was analysed using SPSS v.11 where frequency distribution used to analyse demographic variables and descriptive statistics used to analysed motivational factors. Regression analysis was used to test the relationship between the motivational factors towards employee’s motivation. The results revealed that the main reason employee chose to work in Berjaya Georgetown Hotel was based on ‘salary’, ‘fringe benefit’ and ‘interesting job’. Research finding revealed that the most significant motivational factors were first ‘salary’, second ‘opportunities for advancement’ and third ‘fringe benefits’. Data revealed that the male employees in Berjaya Georgetown Hotel preferred ‘salary’ as first choice but the female employee’s preferred ‘working environment’ as their significant motivational factor. The findings also show that there was positive relationship between nine motivational factors towards the employee’s motivation. 2011-06 Thesis https://etd.uum.edu.my/2887/ https://etd.uum.edu.my/2887/1/Narentheren_Kaliappen.pdf application/pdf eng validuser https://etd.uum.edu.my/2887/2/1.Narentheren_Kaliappen.pdf application/pdf eng public masters masters Universiti Utara Malaysia Oxford Advance Learner’s Dictionary (2000). Retrieved on March 2010, from www.oxfordadvancedlearnersdictionary.com Malaysian Tourism Industry Forecast to 2012 report. RNCOS E-Services Private Limited. Retrieved on Nov 2010, from www.researchandmarket.com Background of Berjaya Georgetown Hotel (2011). Retrieved on March 2011, from http://www.berjayahotel.com/penang/index.asp Laurus Nobilis (2008). 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San Francisco: Jossey-Bass Inc., (Original work published 1964) Deci, E.L., & Ryan, R.M. (2000). The "what" and "why" of goal pursuits: Human needs and the self-determination of behaviour. Psychological Inquiry, 11, 227-268. Charles, K. and Marshall, L. (1992). Motivational Preferences of Caribbean Hotel Workers: An Exploratory Study. International Journal of Contemporary Hospitality Management, 4 (3), 25-29 Cheng, H. (1995). Assessing the Importance of Employee Motivation in the Hotel Industry in Taipei, Taiwan. Probst, T. M. (Eds). (2002).The impact of job insecurity on employee work attitudes, job adaptation, and organizational withdrawal behaviors. New Jersey:Lawrence Erlbaum Associates

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