Factors Influencing Mobile Banking Adoption

Today, the advancement of mobile technologies has provided an opportunity for banking institution in introducing new financial innovations. One of the emerging financial innovations introduced by banking institution is mobile banking. This study adopts a technology acceptance model (TAM) to investig...

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Main Author:	Nur Fariza, Zainol
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HG Finance T58.5-58.64 Information technology
Online Access:	https://etd.uum.edu.my/2909/1/Nur_Fariza_Zainol.pdf https://etd.uum.edu.my/2909/2/1.Nur_Fariza_Zainol.pdf
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id	my-uum-etd.2909
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Shafie, Shahril
topic	HG Finance T58.5-58.64 Information technology
spellingShingle	HG Finance T58.5-58.64 Information technology Nur Fariza, Zainol Factors Influencing Mobile Banking Adoption
description	Today, the advancement of mobile technologies has provided an opportunity for banking institution in introducing new financial innovations. One of the emerging financial innovations introduced by banking institution is mobile banking. This study adopts a technology acceptance model (TAM) to investigate factors that determine an individual’s intention to use mobile banking by bank customers among UUM staff. The additional of TAM includes credibility, self-efficacy, compatibility and normative pressure. A results support construct of TAM and construct of other theories in predicting bank customers’ behavioural intention to use mobile banking. Understanding what influences users to accept mobile banking can be beneficial to banks, system developers and marketing practitioners in developing and marketing mobile banking services that will be acceptable by the target market.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nur Fariza, Zainol
author_facet	Nur Fariza, Zainol
author_sort	Nur Fariza, Zainol
title	Factors Influencing Mobile Banking Adoption
title_short	Factors Influencing Mobile Banking Adoption
title_full	Factors Influencing Mobile Banking Adoption
title_fullStr	Factors Influencing Mobile Banking Adoption
title_full_unstemmed	Factors Influencing Mobile Banking Adoption
title_sort	factors influencing mobile banking adoption
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2011
url	https://etd.uum.edu.my/2909/1/Nur_Fariza_Zainol.pdf https://etd.uum.edu.my/2909/2/1.Nur_Fariza_Zainol.pdf
_version_	1747827458511470592
spelling	my-uum-etd.29092016-04-19T04:19:55Z Factors Influencing Mobile Banking Adoption 2011 Nur Fariza, Zainol Shafie, Shahril Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance T58.5-58.64 Information technology Today, the advancement of mobile technologies has provided an opportunity for banking institution in introducing new financial innovations. One of the emerging financial innovations introduced by banking institution is mobile banking. This study adopts a technology acceptance model (TAM) to investigate factors that determine an individual’s intention to use mobile banking by bank customers among UUM staff. The additional of TAM includes credibility, self-efficacy, compatibility and normative pressure. A results support construct of TAM and construct of other theories in predicting bank customers’ behavioural intention to use mobile banking. Understanding what influences users to accept mobile banking can be beneficial to banks, system developers and marketing practitioners in developing and marketing mobile banking services that will be acceptable by the target market. 2011 Thesis https://etd.uum.edu.my/2909/ https://etd.uum.edu.my/2909/1/Nur_Fariza_Zainol.pdf application/pdf eng validuser https://etd.uum.edu.my/2909/2/1.Nur_Fariza_Zainol.pdf application/pdf eng public masters masters Universiti Utara Malaysia Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16(2), 227-247. Al-Ashban, A.A., Burney, M.A., 2001. Customer adoption of tele-banking technology: the case of Saudi Arabia. International Journal of Bank Marketing 19 (5), 191-200. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. Englewood Cliffs, NJ: Prentice-Hall. Agarwal, R., & Prasad, J. (1998). 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Factors Influencing Mobile Banking Adoption

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