Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan

Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan

This study examines the website acceptance based on the information system quality and the impact of cultural dimensions and language components on the actual acceptance and usage of the identified media websites. Based on the data from three groups of users, namely the users of bbc.com to represent...

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Main Author: Ta'amneh, Islam Yahya Ahmad
Format: Thesis
Language:eng
eng
Published: 2012
Subjects:
TK5101-6720 Telecommunication
Online Access:https://etd.uum.edu.my/2968/1/Islam_Yahya_Ahmad_Ta%27amneh.pdf
https://etd.uum.edu.my/2968/4/Islam_Yahya_Ahmad_Ta%2527amneh.pdf
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id my-uum-etd.2968
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Minai, Mohd Sobri
topic TK5101-6720 Telecommunication
spellingShingle TK5101-6720 Telecommunication
Ta'amneh, Islam Yahya Ahmad
Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan
description This study examines the website acceptance based on the information system quality and the impact of cultural dimensions and language components on the actual acceptance and usage of the identified media websites. Based on the data from three groups of users, namely the users of bbc.com to represent the purely English media websites, the al-jazeera.com representing the semi-localized media website and the al-rai.com representing the local websites. Questionnaires were administered to 420 internet users in different regions in Jordan. The questionnaire measures nine parameters which include the system accessibility, the response time, information quality, cultural adaptation, Arabic language, perceived ease of use, perceived usefulness, attitudes towards using the websites and the behavioral intention to use the websites. Capitalizing on the quantitative research methodology by expanding the technology acceptance model for the research framework, the findings showed that the cultural dimensions of power distance, collectivism, masculinity and uncertainty avoidance have the positive impact on the Jordanian users’ preference of the media websites. The conclusions are drawn from the positive impact of cultural adaptation on the perceived ease of use of the local websites and also on the users’ attitudes towards the use of the local websites. However, there is a negative impact based on the lack of cultural adaptation on the users’ attitudes towards the use of English originated websites. Similarly, there is no significant impact of the cultural adaptation on the users’ attitudes towards the use of the semi- localized websites. The research findings showed that the websites’ information system quality, the Arabic language usage and the Arabic cultural adaptation have positive impacts on the Jordanian users’ perceptions and acceptance in choosing the media websites as preferred websites.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Ta'amneh, Islam Yahya Ahmad
author_facet Ta'amneh, Islam Yahya Ahmad
author_sort Ta'amneh, Islam Yahya Ahmad
title Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan
title_short Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan
title_full Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan
title_fullStr Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan
title_full_unstemmed Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan
title_sort examining the impact of culture and language on the user acceptance of the media website in jordan
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2012
url https://etd.uum.edu.my/2968/1/Islam_Yahya_Ahmad_Ta%27amneh.pdf
https://etd.uum.edu.my/2968/4/Islam_Yahya_Ahmad_Ta%2527amneh.pdf
_version_ 1747827473401249792
spelling my-uum-etd.29682016-04-27T07:53:57Z Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan 2012 Ta'amneh, Islam Yahya Ahmad Minai, Mohd Sobri Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences TK5101-6720 Telecommunication This study examines the website acceptance based on the information system quality and the impact of cultural dimensions and language components on the actual acceptance and usage of the identified media websites. Based on the data from three groups of users, namely the users of bbc.com to represent the purely English media websites, the al-jazeera.com representing the semi-localized media website and the al-rai.com representing the local websites. Questionnaires were administered to 420 internet users in different regions in Jordan. The questionnaire measures nine parameters which include the system accessibility, the response time, information quality, cultural adaptation, Arabic language, perceived ease of use, perceived usefulness, attitudes towards using the websites and the behavioral intention to use the websites. Capitalizing on the quantitative research methodology by expanding the technology acceptance model for the research framework, the findings showed that the cultural dimensions of power distance, collectivism, masculinity and uncertainty avoidance have the positive impact on the Jordanian users’ preference of the media websites. The conclusions are drawn from the positive impact of cultural adaptation on the perceived ease of use of the local websites and also on the users’ attitudes towards the use of the local websites. However, there is a negative impact based on the lack of cultural adaptation on the users’ attitudes towards the use of English originated websites. Similarly, there is no significant impact of the cultural adaptation on the users’ attitudes towards the use of the semi- localized websites. The research findings showed that the websites’ information system quality, the Arabic language usage and the Arabic cultural adaptation have positive impacts on the Jordanian users’ perceptions and acceptance in choosing the media websites as preferred websites. 2012 Thesis https://etd.uum.edu.my/2968/ https://etd.uum.edu.my/2968/1/Islam_Yahya_Ahmad_Ta%27amneh.pdf text eng validuser https://etd.uum.edu.my/2968/4/Islam_Yahya_Ahmad_Ta%2527amneh.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Aaker, J. & Mahaeswaran, D. (1997). The effect of cultural orientation on persuasion, Journal of Consumer Research, Vol. 24, pp. 315-28. AbuShanab, E. , & Nor, K. ,& Pearson, M. , & Crosby, L. (2003). Self-efficacy and end user satisfaction: the impact of social influence. 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