A Study Towards Shopping Behavior Among University Students and Factors Impacting On It

Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. The target can be achieved in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. Understanding consumer...

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Main Author:	Normalisa, Md Isa
Format:	Thesis
Language:	eng eng
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/297/1/Normalisa_Md_Isa.pdf https://etd.uum.edu.my/297/2/Normalisa_Md_Isa.pdf
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id	my-uum-etd.297
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spelling	my-uum-etd.2972013-07-24T12:06:33Z A Study Towards Shopping Behavior Among University Students and Factors Impacting On It 2008-05 Normalisa, Md Isa College of Business (COB) Graduate School HF5001-6182 Business Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. The target can be achieved in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. Understanding consumer shopping behavior is very important and become an interesting topic among scholars and marketer. By knowing the needs and wants of consumers retail industry could be more successful. This research is conducted with the objective to determine the shopping habits among students and spending pattern among students based on their financial sources and income. Based on previous work done by Ahmed, Ghingold, and Dahari (2007), aesthetic dimensions, escape dimension, flow dimension, exploration dimension, role enactment dimension, social dimension, and convenience dimension were selected as independent variables for this research. Convenience sampling technique was used and 377 respondents were selected to answer the questionnaire distributed by the researcher. The questionnaire consists of respondent's background and questions related to the 7 dimensions of shopping motives. Data analysis methods consist of frequency distribution, Chi-Square tests, reliability analysis, Pearson correlation analysis, and multiple regression analysis were used to derive the findings for the study. It is found that only escape is the most influential motive explaining university students' shopping behavior. Chi-Square tests conclude that all dimensions of shopping habit are significantly influenced by gender. As expected on average female students spent more time for each visit to shopping malls, visit more stores and spent more higher percentage of their income on shopping relative to male students. Finally, a few recommendations for future research and retail industry were suggested. 2008-05 Thesis https://etd.uum.edu.my/297/ https://etd.uum.edu.my/297/1/Normalisa_Md_Isa.pdf application/pdf eng validuser https://etd.uum.edu.my/297/2/Normalisa_Md_Isa.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Normalisa, Md Isa A Study Towards Shopping Behavior Among University Students and Factors Impacting On It
description	Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. The target can be achieved in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. Understanding consumer shopping behavior is very important and become an interesting topic among scholars and marketer. By knowing the needs and wants of consumers retail industry could be more successful. This research is conducted with the objective to determine the shopping habits among students and spending pattern among students based on their financial sources and income. Based on previous work done by Ahmed, Ghingold, and Dahari (2007), aesthetic dimensions, escape dimension, flow dimension, exploration dimension, role enactment dimension, social dimension, and convenience dimension were selected as independent variables for this research. Convenience sampling technique was used and 377 respondents were selected to answer the questionnaire distributed by the researcher. The questionnaire consists of respondent's background and questions related to the 7 dimensions of shopping motives. Data analysis methods consist of frequency distribution, Chi-Square tests, reliability analysis, Pearson correlation analysis, and multiple regression analysis were used to derive the findings for the study. It is found that only escape is the most influential motive explaining university students' shopping behavior. Chi-Square tests conclude that all dimensions of shopping habit are significantly influenced by gender. As expected on average female students spent more time for each visit to shopping malls, visit more stores and spent more higher percentage of their income on shopping relative to male students. Finally, a few recommendations for future research and retail industry were suggested.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Normalisa, Md Isa
author_facet	Normalisa, Md Isa
author_sort	Normalisa, Md Isa
title	A Study Towards Shopping Behavior Among University Students and Factors Impacting On It
title_short	A Study Towards Shopping Behavior Among University Students and Factors Impacting On It
title_full	A Study Towards Shopping Behavior Among University Students and Factors Impacting On It
title_fullStr	A Study Towards Shopping Behavior Among University Students and Factors Impacting On It
title_full_unstemmed	A Study Towards Shopping Behavior Among University Students and Factors Impacting On It
title_sort	study towards shopping behavior among university students and factors impacting on it
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2008
url	https://etd.uum.edu.my/297/1/Normalisa_Md_Isa.pdf https://etd.uum.edu.my/297/2/Normalisa_Md_Isa.pdf
_version_	1747826882111340544

A Study Towards Shopping Behavior Among University Students and Factors Impacting On It

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