The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen

This study investigates the interactive effect of communication satisfaction and cultural dimensions on organizational commitment. The study also aims at identifying the moderating effects of national culture on the communication satisfaction-organizational commitment relationship. To achieve the ob...

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Main Author:	Al-Neshmi, Murad Mohammed Abdullah
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HD58.9 Organizational Effectiveness.
Online Access:	https://etd.uum.edu.my/2978/1/Murad_Mohammed_Abdullah_Al-Neshmi.pdf https://etd.uum.edu.my/2978/2/1.Murad_Mohammed_Abdullah_Al-Neshmi.pdf
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id	my-uum-etd.2978
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Syd Zin, Syd Abdul Rahman
topic	HD58.9 Organizational Effectiveness.
spellingShingle	HD58.9 Organizational Effectiveness. Al-Neshmi, Murad Mohammed Abdullah The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen
description	This study investigates the interactive effect of communication satisfaction and cultural dimensions on organizational commitment. The study also aims at identifying the moderating effects of national culture on the communication satisfaction-organizational commitment relationship. To achieve the objectives of the study, quantitative data were collected from academic staff working in four universities in Yemen. Stratified random sampling was employed in the sample selection and a total of 362 academic staff participated in a survey by returning the study questionnaire distributed to them. The study participants were from five different nationalities i.e. Egyptians, Iraqis, Indians, Malaysians, and Yemenis. Statistical analysis used for analyzing the data of the study included descriptive statistics, ANOVA, Pearson Correlation, Multiple Regression, and hierarchical multiple regression. The findings of the study indicated that the academic staff’s level of satisfaction with communication practices has ranged from low to moderate. The academic staff’s organizational commitment was also moderate. The findings also showed many significant differences between Yemeni and non-Yemeni academic staff in the level of communication satisfaction with regard to the nine dimensions of communication satisfaction. Results of correlation analysis indicated significant positive bivariate relationships between communication satisfaction dimensions and the three dimensions of organizational commitment. The multiple regression analysis showed that organizational perspective; personal feedback; media quality; and top management communication are the communication satisfaction dimensions that very much predict the affective commitment, while media quality was the only dimension that predicts both continuance and normative commitment. The results of the hierarchical multiple regressions indicated that national culture dimensions moderate the relationship between communication satisfaction dimensions and organizational commitment dimensions. The study has indicated that the relationship between organizational commitment and communication satisfaction which is significantly positive is affected by national culture. The findings of this study provide a valuable knowledge to universities and organizations which have multinational staff working in them and guide these universities to understand the significance and the importance of communication satisfaction for their staff to be highly committed in order to perform well. The findings also help the management of these universities to develop strategies for elevating their staff’s communication satisfaction level in order to provide a healthy academic environment and to reach a high-quality outcome.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Al-Neshmi, Murad Mohammed Abdullah
author_facet	Al-Neshmi, Murad Mohammed Abdullah
author_sort	Al-Neshmi, Murad Mohammed Abdullah
title	The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen
title_short	The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen
title_full	The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen
title_fullStr	The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen
title_full_unstemmed	The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen
title_sort	interactive effect of communication satisfaction and cultural dimensions on organizational commitment: a case of four universities in yemen
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2011
url	https://etd.uum.edu.my/2978/1/Murad_Mohammed_Abdullah_Al-Neshmi.pdf https://etd.uum.edu.my/2978/2/1.Murad_Mohammed_Abdullah_Al-Neshmi.pdf
_version_	1747827475788857344
spelling	my-uum-etd.29782022-04-11T06:21:25Z The Interactive Effect of Communication Satisfaction and Cultural Dimensions on Organizational Commitment: A Case of Four Universities in Yemen 2011 Al-Neshmi, Murad Mohammed Abdullah Syd Zin, Syd Abdul Rahman Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Sciences HD58.9 Organizational Effectiveness. This study investigates the interactive effect of communication satisfaction and cultural dimensions on organizational commitment. The study also aims at identifying the moderating effects of national culture on the communication satisfaction-organizational commitment relationship. To achieve the objectives of the study, quantitative data were collected from academic staff working in four universities in Yemen. Stratified random sampling was employed in the sample selection and a total of 362 academic staff participated in a survey by returning the study questionnaire distributed to them. The study participants were from five different nationalities i.e. Egyptians, Iraqis, Indians, Malaysians, and Yemenis. Statistical analysis used for analyzing the data of the study included descriptive statistics, ANOVA, Pearson Correlation, Multiple Regression, and hierarchical multiple regression. The findings of the study indicated that the academic staff’s level of satisfaction with communication practices has ranged from low to moderate. The academic staff’s organizational commitment was also moderate. The findings also showed many significant differences between Yemeni and non-Yemeni academic staff in the level of communication satisfaction with regard to the nine dimensions of communication satisfaction. Results of correlation analysis indicated significant positive bivariate relationships between communication satisfaction dimensions and the three dimensions of organizational commitment. The multiple regression analysis showed that organizational perspective; personal feedback; media quality; and top management communication are the communication satisfaction dimensions that very much predict the affective commitment, while media quality was the only dimension that predicts both continuance and normative commitment. The results of the hierarchical multiple regressions indicated that national culture dimensions moderate the relationship between communication satisfaction dimensions and organizational commitment dimensions. The study has indicated that the relationship between organizational commitment and communication satisfaction which is significantly positive is affected by national culture. The findings of this study provide a valuable knowledge to universities and organizations which have multinational staff working in them and guide these universities to understand the significance and the importance of communication satisfaction for their staff to be highly committed in order to perform well. The findings also help the management of these universities to develop strategies for elevating their staff’s communication satisfaction level in order to provide a healthy academic environment and to reach a high-quality outcome. 2011 Thesis https://etd.uum.edu.my/2978/ https://etd.uum.edu.my/2978/1/Murad_Mohammed_Abdullah_Al-Neshmi.pdf text eng public https://etd.uum.edu.my/2978/2/1.Murad_Mohammed_Abdullah_Al-Neshmi.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abu Bakar, H. & Mohamad, B. (2004). Dimensions of supervisory communication and organizational commitment: a case study of a Malaysian organization. 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