Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing

The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...

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Main Author:	Jaibalan, Harirajan
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf
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id	my-uum-etd.3061
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Chauhan, Ajay
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Jaibalan, Harirajan Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
description	The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Jaibalan, Harirajan
author_facet	Jaibalan, Harirajan
author_sort	Jaibalan, Harirajan
title	Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_short	Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_full	Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_fullStr	Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_full_unstemmed	Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_sort	corporate branding and reputation management in malaysian indigenous manufacturing
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2012
url	https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf
_version_	1747827490867380224
spelling	my-uum-etd.30612016-04-19T07:47:27Z Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing 2012 Jaibalan, Harirajan Chauhan, Ajay College of Business (COB) College of Business HD28-70 Management. Industrial Management The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. 2012 Thesis https://etd.uum.edu.my/3061/ https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf text eng validuser https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf text eng public masters masters Universiti Utara Malaysia Abdul Rahman, Abdul Aziz (1994). Nurturing of Bumiputera SMIs through Proton’s Vendor Scheme: A Case Study of Tracoma. In Hara Fujio (ed), The Development of Bumiputera Enterprises and Sini – Malay Economic Corporation in Malaysia. Tokyo: Institute of Developing Economies. Adler, M. & Ziglio. E. (1996). Gazing into the oracle: The Delphi Method and its application to social policy and public health. London: Jessica Kingsley Publishers. Alessandri, S. W. 2001. Modelling corporate identity: A concept explication and theoretical explanation. Corporate Communications, 6(4), 173 Argenti, P. (1997). 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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing

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