Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...
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HD28-70 Management Industrial Management Jaibalan, Harirajan Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
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The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. |
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Master's degree |
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Jaibalan, Harirajan |
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Jaibalan, Harirajan |
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Jaibalan, Harirajan |
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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
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corporate branding and reputation management in malaysian indigenous manufacturing |
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Universiti Utara Malaysia |
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College of Business (COB) |
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2012 |
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https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf |
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my-uum-etd.30612016-04-19T07:47:27Z Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing 2012 Jaibalan, Harirajan Chauhan, Ajay College of Business (COB) College of Business HD28-70 Management. Industrial Management The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. 2012 Thesis https://etd.uum.edu.my/3061/ https://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf text eng validuser https://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf text eng public masters masters Universiti Utara Malaysia Abdul Rahman, Abdul Aziz (1994). Nurturing of Bumiputera SMIs through Proton’s Vendor Scheme: A Case Study of Tracoma. In Hara Fujio (ed), The Development of Bumiputera Enterprises and Sini – Malay Economic Corporation in Malaysia. Tokyo: Institute of Developing Economies. Adler, M. & Ziglio. E. (1996). Gazing into the oracle: The Delphi Method and its application to social policy and public health. London: Jessica Kingsley Publishers. Alessandri, S. W. 2001. Modelling corporate identity: A concept explication and theoretical explanation. Corporate Communications, 6(4), 173 Argenti, P. (1997). 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