Brand Loyalty : The Case of Telekom Malaysia (TM)

Brand Loyalty : The Case of Telekom Malaysia (TM)

Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study tha...

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Main Author: Lazan, Ahmad Najib
Format: Thesis
Language:eng
eng
Published: 2012
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/3070/1/AHMAD_NAJIB_BIN_LAZAN.pdf
https://etd.uum.edu.my/3070/3/AHMAD_NAJIB_BIN_LAZAN.pdf
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id my-uum-etd.3070
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Md Said, Nor Pujawati
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Lazan, Ahmad Najib
Brand Loyalty : The Case of Telekom Malaysia (TM)
description Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study that is commitment, customer satisfaction, corporate image, trust and promotion on brand loyalty in the telecommunication company. This study used survey methods, where a total of 290 survey forms were distributed to TM customers through convenience sampling but only 165 were obtained and usable. The result shows a significant positive relationship between the variables (commitment, customer satisfaction, corporate image, trust and promotion) toward brand loyalty.
format Thesis
qualification_name masters
qualification_level Master's degree
author Lazan, Ahmad Najib
author_facet Lazan, Ahmad Najib
author_sort Lazan, Ahmad Najib
title Brand Loyalty : The Case of Telekom Malaysia (TM)
title_short Brand Loyalty : The Case of Telekom Malaysia (TM)
title_full Brand Loyalty : The Case of Telekom Malaysia (TM)
title_fullStr Brand Loyalty : The Case of Telekom Malaysia (TM)
title_full_unstemmed Brand Loyalty : The Case of Telekom Malaysia (TM)
title_sort brand loyalty : the case of telekom malaysia (tm)
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2012
url https://etd.uum.edu.my/3070/1/AHMAD_NAJIB_BIN_LAZAN.pdf
https://etd.uum.edu.my/3070/3/AHMAD_NAJIB_BIN_LAZAN.pdf
_version_ 1747827492615356416
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