Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah

The purpose of this research is to examine the relationships and the influences of the elements in "big five personality traits" towards decision making process of buying luxury goods among government officers in Malaysia. This research was quantitative in nature where data were gathered u...

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Main Author:	Mohamad Soharto, Mat Said
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	https://etd.uum.edu.my/3084/1/MOHAMAD_SOHARTO_MAT_SAID.pdf https://etd.uum.edu.my/3084/2/1.MOHAMAD_SOHARTO_MAT_SAID.pdf
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id	my-uum-etd.3084
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Nik Abdullah, Nik Ab. Halim Ho, Chooi Peng
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Mohamad Soharto, Mat Said Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
description	The purpose of this research is to examine the relationships and the influences of the elements in "big five personality traits" towards decision making process of buying luxury goods among government officers in Malaysia. This research was quantitative in nature where data were gathered using survey questionnaire. A total of 255 respondents from five agencies under the Department of Prime Minister, Putrajaya were involved in this study. Both the descriptive and inferential statistic were implemented in this research.Apart of that,regression analysis was used to examine the relationship between personality traits towards decision making process of buying luxury goods. Multiple linear regressions were used to identify the factors that have the most influence on the decision making process. Finally,t-test and ANOVA test were used to determine the demographic aspects that have an impact on decision making process of buying luxury goods among government servants.Findings from this study suggested that there were significant relationship between extroversion agreeableness,conscientiousness and, openness, and decision making process of buying luxury goods.However neuroticism trait showed no significant relationship with decision making process in buying luxury goods.Beside that, extroversion trait was identified to be the most influential factor towards decision making process of buying luxury goods. In term of demographic profile the level of education and designation of government servants also influence the decision making process of buying luxury goods.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Mohamad Soharto, Mat Said
author_facet	Mohamad Soharto, Mat Said
author_sort	Mohamad Soharto, Mat Said
title	Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
title_short	Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
title_full	Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
title_fullStr	Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
title_full_unstemmed	Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
title_sort	hubungan antara ciri personaliti penjawat awam sebagai pengguna dan proses pembuatan keputusan dalam pembelian barangan mewah
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2011
url	https://etd.uum.edu.my/3084/1/MOHAMAD_SOHARTO_MAT_SAID.pdf https://etd.uum.edu.my/3084/2/1.MOHAMAD_SOHARTO_MAT_SAID.pdf
_version_	1747827495122501632
spelling	my-uum-etd.30842016-04-19T02:36:17Z Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah 2011-11 Mohamad Soharto, Mat Said Nik Abdullah, Nik Ab. Halim Ho, Chooi Peng College of Business (COB) College of Business (COB) HB615-715 Entrepreneurship. Risk and uncertainty. Property The purpose of this research is to examine the relationships and the influences of the elements in "big five personality traits" towards decision making process of buying luxury goods among government officers in Malaysia. This research was quantitative in nature where data were gathered using survey questionnaire. A total of 255 respondents from five agencies under the Department of Prime Minister, Putrajaya were involved in this study. Both the descriptive and inferential statistic were implemented in this research.Apart of that,regression analysis was used to examine the relationship between personality traits towards decision making process of buying luxury goods. Multiple linear regressions were used to identify the factors that have the most influence on the decision making process. Finally,t-test and ANOVA test were used to determine the demographic aspects that have an impact on decision making process of buying luxury goods among government servants.Findings from this study suggested that there were significant relationship between extroversion agreeableness,conscientiousness and, openness, and decision making process of buying luxury goods.However neuroticism trait showed no significant relationship with decision making process in buying luxury goods.Beside that, extroversion trait was identified to be the most influential factor towards decision making process of buying luxury goods. 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Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah

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