Relationship Between Marketing of Financial Services and Bank Performance in Jordan

Relationship Between Marketing of Financial Services and Bank Performance in Jordan

In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period fro...

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Main Author: Kurdi, Ibrahim Ali
Format: Thesis
Language:eng
eng
Published: 2012
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/3130/1/IBRAHIM_ALI_KURDI.pdf
https://etd.uum.edu.my/3130/3/IBRAHIM_ALI_KURDI.pdf
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id my-uum-etd.3130
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Katib, Mohamed Nasser
topic HG Finance
spellingShingle HG Finance
Kurdi, Ibrahim Ali
Relationship Between Marketing of Financial Services and Bank Performance in Jordan
description In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period from 2006 to 2010. The selected banks were identified based on the data availability. In this study, the role of marketing activities is related to bank performance in terms of deposits from customer, loans, profit after taxes, return on assets and return on equity. Data collected were analyzed using the Pearson Correlation Matrix and Simple Linear Regression. The results show a significant positive relationship exists between marketing cost and Jordanian bank performance based on deposits from customer, loans and profits after taxation and a negative relation exists between marketing cost and bank performance in light of return on assets. The findings further reveal that there is no significant link between marketing cost and return on equity in Jordanian banks. Growing marketing cost in improving bank performance is also evidenced and supported in the study, although the marketing role is not the single factor that determines bank performance.
format Thesis
qualification_name masters
qualification_level Master's degree
author Kurdi, Ibrahim Ali
author_facet Kurdi, Ibrahim Ali
author_sort Kurdi, Ibrahim Ali
title Relationship Between Marketing of Financial Services and Bank Performance in Jordan
title_short Relationship Between Marketing of Financial Services and Bank Performance in Jordan
title_full Relationship Between Marketing of Financial Services and Bank Performance in Jordan
title_fullStr Relationship Between Marketing of Financial Services and Bank Performance in Jordan
title_full_unstemmed Relationship Between Marketing of Financial Services and Bank Performance in Jordan
title_sort relationship between marketing of financial services and bank performance in jordan
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2012
url https://etd.uum.edu.my/3130/1/IBRAHIM_ALI_KURDI.pdf
https://etd.uum.edu.my/3130/3/IBRAHIM_ALI_KURDI.pdf
_version_ 1747827505301028864
spelling my-uum-etd.31302022-10-11T06:47:27Z Relationship Between Marketing of Financial Services and Bank Performance in Jordan 2012-05 Kurdi, Ibrahim Ali Katib, Mohamed Nasser Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period from 2006 to 2010. The selected banks were identified based on the data availability. In this study, the role of marketing activities is related to bank performance in terms of deposits from customer, loans, profit after taxes, return on assets and return on equity. Data collected were analyzed using the Pearson Correlation Matrix and Simple Linear Regression. The results show a significant positive relationship exists between marketing cost and Jordanian bank performance based on deposits from customer, loans and profits after taxation and a negative relation exists between marketing cost and bank performance in light of return on assets. The findings further reveal that there is no significant link between marketing cost and return on equity in Jordanian banks. Growing marketing cost in improving bank performance is also evidenced and supported in the study, although the marketing role is not the single factor that determines bank performance. 2012-05 Thesis https://etd.uum.edu.my/3130/ https://etd.uum.edu.my/3130/1/IBRAHIM_ALI_KURDI.pdf text eng public https://etd.uum.edu.my/3130/3/IBRAHIM_ALI_KURDI.pdf text eng public masters masters Universiti Utara Malaysia Aburime,T.U. ( 2008 ).Determinants bank profitability: Macroeconomic evidence from Nigeria,Deakin University, Working Paper, 1-10. 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