Investigating Factors Influencing Tourists' Visit Intentions

The objective of this study is to investigate the relationship among factors such as Attitude, Subjective Norms, Perceived Behavioural Control, Perceived Quality and Satisfaction with Tourists’ Visit Intention. A total 132 respondents participated in this study. All five factors were found to have...

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Main Author:	Norshamsinar, Shamsudin
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/3163/1/NORSHAMSINAR_SHAMSUDIN.pdf https://etd.uum.edu.my/3163/3/NORSHAMSINAR_SHAMSUDIN.pdf
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id	my-uum-etd.3163
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Adam, Mohamad Zainol Abidin
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Norshamsinar, Shamsudin Investigating Factors Influencing Tourists' Visit Intentions
description	The objective of this study is to investigate the relationship among factors such as Attitude, Subjective Norms, Perceived Behavioural Control, Perceived Quality and Satisfaction with Tourists’ Visit Intention. A total 132 respondents participated in this study. All five factors were found to have a positive relationship with Tourists’ Visit Intention. The Pearson correlation analysis conducted showed that Perceived Behavioural Control is the strongest factor influencing Tourists’ Visit Intention.The other four factors showed a weak relationship with Tourists’ Visit Intention.Apart from Perceived Behavioural Control, one demographic factor which is Preferred Tourists’ Destination showed a significant relationship with Tourists’ Visit Intention.Intention can explain how an action was understood and remembered, how it was responded to, and ability to predict about the future action might be taken place. Therefore,hotel operators should make an assessment of the market segment and study the abilities of their customers and try to synchronize their services to this market.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Norshamsinar, Shamsudin
author_facet	Norshamsinar, Shamsudin
author_sort	Norshamsinar, Shamsudin
title	Investigating Factors Influencing Tourists' Visit Intentions
title_short	Investigating Factors Influencing Tourists' Visit Intentions
title_full	Investigating Factors Influencing Tourists' Visit Intentions
title_fullStr	Investigating Factors Influencing Tourists' Visit Intentions
title_full_unstemmed	Investigating Factors Influencing Tourists' Visit Intentions
title_sort	investigating factors influencing tourists' visit intentions
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2012
url	https://etd.uum.edu.my/3163/1/NORSHAMSINAR_SHAMSUDIN.pdf https://etd.uum.edu.my/3163/3/NORSHAMSINAR_SHAMSUDIN.pdf
_version_	1747827512059101184
spelling	my-uum-etd.31632016-04-20T07:11:17Z Investigating Factors Influencing Tourists' Visit Intentions 2012-05 Norshamsinar, Shamsudin Adam, Mohamad Zainol Abidin College of Business (COB) College of Business G154.9-155.8 Travel and state. Tourism The objective of this study is to investigate the relationship among factors such as Attitude, Subjective Norms, Perceived Behavioural Control, Perceived Quality and Satisfaction with Tourists’ Visit Intention. A total 132 respondents participated in this study. All five factors were found to have a positive relationship with Tourists’ Visit Intention. The Pearson correlation analysis conducted showed that Perceived Behavioural Control is the strongest factor influencing Tourists’ Visit Intention.The other four factors showed a weak relationship with Tourists’ Visit Intention.Apart from Perceived Behavioural Control, one demographic factor which is Preferred Tourists’ Destination showed a significant relationship with Tourists’ Visit Intention.Intention can explain how an action was understood and remembered, how it was responded to, and ability to predict about the future action might be taken place. Therefore,hotel operators should make an assessment of the market segment and study the abilities of their customers and try to synchronize their services to this market. 2012-05 Thesis https://etd.uum.edu.my/3163/ https://etd.uum.edu.my/3163/1/NORSHAMSINAR_SHAMSUDIN.pdf text eng validuser https://etd.uum.edu.my/3163/3/NORSHAMSINAR_SHAMSUDIN.pdf text eng public masters masters Universiti Utara Malaysia Ahmad Puad,M.S. and Badarneh,M.B. 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Investigating Factors Influencing Tourists' Visit Intentions

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