Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company

Employee motivation is a key to the overall effectiveness of an organization.Employee motivation is the level of energy, commitment, and creativity that a company's workers bring to their jobs.Maslow’s Hierarchy of Needs theory is vital for understanding human motivation, management training, a...

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Main Author:	Ganesh S/O, Lechumanan
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HF5549-5549.5 Personnel Management Employment
Online Access:	https://etd.uum.edu.my/3164/1/GANESH_LECHUMANAN.pdf https://etd.uum.edu.my/3164/2/1.GANESH_LECHUMANAN.pdf
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id	my-uum-etd.3164
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mad Idris, Mohmad Amin
topic	HF5549-5549.5 Personnel Management Employment
spellingShingle	HF5549-5549.5 Personnel Management Employment Ganesh S/O, Lechumanan Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company
description	Employee motivation is a key to the overall effectiveness of an organization.Employee motivation is the level of energy, commitment, and creativity that a company's workers bring to their jobs.Maslow’s Hierarchy of Needs theory is vital for understanding human motivation, management training, and personal development. This research was to study on employee motivation based on the Maslow Hierarchy of needs in an insurance company. The objective of the study is to identify the relationship between physiological needs and employee motivation, to identify the relationship between safety needs and employee motivation, to identify the relationship between social needs and employee motivation, to identify the relationship between ego needs and employee motivation, to identify the relationship between self actualization and employee motivation and finally to identify the most influencing dimension of Maslow Theory on employee motivation. This research conducted on the insurance agents of Tokio Marine Life (Butterworth).180 questionnaires were distributed to the insurance at the office entrance and 133 questionnaires collected successfully.Using the Maslow Hierarchy of Needs, this study asked the insurance agents to complete a survey to express their perception on the company and also their satisfaction and intentions towards working at Tokio Marine Life.Therefore, the employee’s motivation level can be measured.Pearson Correlation analysis pointed significant level of the independent variables with dependent and dependent variable.Multiple Regressions indicates the most influencing dimension of the Maslow Hierarchy of Needs on employee motivation.Possible interpretations, limitations, and implications for marketing specialized are conversed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Ganesh S/O, Lechumanan
author_facet	Ganesh S/O, Lechumanan
author_sort	Ganesh S/O, Lechumanan
title	Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company
title_short	Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company
title_full	Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company
title_fullStr	Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company
title_full_unstemmed	Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company
title_sort	study on employee motivation based on maslow hierarchy's of needs in an insurance company
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2011
url	https://etd.uum.edu.my/3164/1/GANESH_LECHUMANAN.pdf https://etd.uum.edu.my/3164/2/1.GANESH_LECHUMANAN.pdf
_version_	1747827512316002304
spelling	my-uum-etd.31642016-04-18T07:28:21Z Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company 2011-12 Ganesh S/O, Lechumanan Mad Idris, Mohmad Amin Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5549-5549.5 Personnel Management. Employment Employee motivation is a key to the overall effectiveness of an organization.Employee motivation is the level of energy, commitment, and creativity that a company's workers bring to their jobs.Maslow’s Hierarchy of Needs theory is vital for understanding human motivation, management training, and personal development. This research was to study on employee motivation based on the Maslow Hierarchy of needs in an insurance company. The objective of the study is to identify the relationship between physiological needs and employee motivation, to identify the relationship between safety needs and employee motivation, to identify the relationship between social needs and employee motivation, to identify the relationship between ego needs and employee motivation, to identify the relationship between self actualization and employee motivation and finally to identify the most influencing dimension of Maslow Theory on employee motivation. This research conducted on the insurance agents of Tokio Marine Life (Butterworth).180 questionnaires were distributed to the insurance at the office entrance and 133 questionnaires collected successfully.Using the Maslow Hierarchy of Needs, this study asked the insurance agents to complete a survey to express their perception on the company and also their satisfaction and intentions towards working at Tokio Marine Life.Therefore, the employee’s motivation level can be measured.Pearson Correlation analysis pointed significant level of the independent variables with dependent and dependent variable.Multiple Regressions indicates the most influencing dimension of the Maslow Hierarchy of Needs on employee motivation.Possible interpretations, limitations, and implications for marketing specialized are conversed. 2011-12 Thesis https://etd.uum.edu.my/3164/ https://etd.uum.edu.my/3164/1/GANESH_LECHUMANAN.pdf application/pdf eng validuser https://etd.uum.edu.my/3164/2/1.GANESH_LECHUMANAN.pdf application/pdf eng public masters masters Universiti Utara Malaysia Anderson, Eugene.W., Fornell,C. and Lehmann,D.R. 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Study on Employee Motivation based on Maslow Hierarchy's of Needs in an Insurance Company

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