Opportunities for Green Marketing in Malaysia

Opportunities for Green Marketing in Malaysia

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental...

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Main Author: Noranida, Daud
Format: Thesis
Language:eng
eng
Published: 2012
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf
https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf
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id my-uum-etd.3209
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Md. Salleh, Salniza
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Noranida, Daud
Opportunities for Green Marketing in Malaysia
description This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility,perceived effectiveness of environmental behavior, concern for self image in environmental protection on the green purchasing behavior of students from around the Malaysia. The total of 200 questionnaires was distributed. Pearson correlation test showed that social influence, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility and perceived consumer effectiveness of environmental behavior factors that determine green purchasing behavior of consumers respectively. In this relation, there are a good sign of opportunities for green marketing expanded in Malaysia.
format Thesis
qualification_name masters
qualification_level Master's degree
author Noranida, Daud
author_facet Noranida, Daud
author_sort Noranida, Daud
title Opportunities for Green Marketing in Malaysia
title_short Opportunities for Green Marketing in Malaysia
title_full Opportunities for Green Marketing in Malaysia
title_fullStr Opportunities for Green Marketing in Malaysia
title_full_unstemmed Opportunities for Green Marketing in Malaysia
title_sort opportunities for green marketing in malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2012
url https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf
https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf
_version_ 1747827521348435968
spelling my-uum-etd.32092016-04-20T04:44:30Z Opportunities for Green Marketing in Malaysia 2012-04 Noranida, Daud Md. Salleh, Salniza Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility,perceived effectiveness of environmental behavior, concern for self image in environmental protection on the green purchasing behavior of students from around the Malaysia. The total of 200 questionnaires was distributed. Pearson correlation test showed that social influence, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility and perceived consumer effectiveness of environmental behavior factors that determine green purchasing behavior of consumers respectively. In this relation, there are a good sign of opportunities for green marketing expanded in Malaysia. 2012-04 Thesis https://etd.uum.edu.my/3209/ https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf text eng validuser https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf text eng public masters masters Universiti Utara Malaysia Accountability Modules. (2012). Data Analysis: Describing Data - Descriptive Statistics.Texas State Auditor's Office, Methodology Manual, rev. 5/95 Ahmad, H., Shah,I.A.& Ahmad,K.(2010).Factors in Environmental Advertising Influencing Consumer’s Purchase Intention. European Journal of Scientific Research. ISSN 1450-216X Vol.48 No.2 (2010), pp.217-226. 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