Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok

This study was aimed at identifying the relationship between the characteristics of innovation, demographic factors, and communication channels with resistance towards the "Say No to Smoking" campaign. In addition, this study was an attempt to clarify the role of opinion leaders as a moder...

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Main Author:	Hanum, Hassan
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	P Philology Linguistics
Online Access:	https://etd.uum.edu.my/3277/1/HANUM_HASSAN.pdf https://etd.uum.edu.my/3277/4/HANUM_HASSAN.pdf
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id	my-uum-etd.3277
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Yusof, Norhafezah Awang Hashim, Rosna
topic	P Philology Linguistics
spellingShingle	P Philology Linguistics Hanum, Hassan Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
description	This study was aimed at identifying the relationship between the characteristics of innovation, demographic factors, and communication channels with resistance towards the "Say No to Smoking" campaign. In addition, this study was an attempt to clarify the role of opinion leaders as a moderating variable in the relationship between innovation characteristics and communication channels with resistance towards the "Say No to Smoking" campaign among youths. A total of 396 respondents were selected using cluster sampling. The respondents were students from eight secondary schools in the northern states of Peninsular Malaysia. Data were collected through a survey method and focus group discussions. Quantitative data were analyzed using the Pearson correlation statistical analysis, t-test, ANOVA and hierarchical moderated regression analysis, while qualitative data were analyzed using thematic analysis. The results showed that there was a significant relationship between innovation characteristics and channels of communication with resistance towards the "Say No to Smoking" campaign. This conclusion was also supported by the findings of focus group discussions which showed that there was a relationship between innovation characteristics and communication channels with resistance towards the "Say 1Vo to Smoking" campaign. The analysis also showed that opinion leaders did not play a significant role in moderating the relationship between the characteristics of innovation and communication channels. The findings also indicated that demographic factor did not affect the presence of significant resistance towards the campaign. In conclusion, this study provided a comprehensive understand- ing of how factor such as innovation characteristics and communication channels might cause news about an innovation to not get disseminated. As such, this study can help decision makers to identify the cause of rejection of new innovations in community health campaign. The ability to do this will greatly help to improve public receptiveness in future health campaign.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Hanum, Hassan
author_facet	Hanum, Hassan
author_sort	Hanum, Hassan
title	Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
title_short	Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
title_full	Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
title_fullStr	Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
title_full_unstemmed	Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
title_sort	hubungan ciri inovasi dan saluran komunikasi dengan rintangan kempen tak nak merokok
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2012
url	https://etd.uum.edu.my/3277/1/HANUM_HASSAN.pdf https://etd.uum.edu.my/3277/4/HANUM_HASSAN.pdf
_version_	1747827536764600320
spelling	my-uum-etd.32772019-11-13T02:03:32Z Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok 2012 Hanum, Hassan Yusof, Norhafezah Awang Hashim, Rosna Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences P Philology. Linguistics This study was aimed at identifying the relationship between the characteristics of innovation, demographic factors, and communication channels with resistance towards the "Say No to Smoking" campaign. In addition, this study was an attempt to clarify the role of opinion leaders as a moderating variable in the relationship between innovation characteristics and communication channels with resistance towards the "Say No to Smoking" campaign among youths. A total of 396 respondents were selected using cluster sampling. The respondents were students from eight secondary schools in the northern states of Peninsular Malaysia. Data were collected through a survey method and focus group discussions. Quantitative data were analyzed using the Pearson correlation statistical analysis, t-test, ANOVA and hierarchical moderated regression analysis, while qualitative data were analyzed using thematic analysis. The results showed that there was a significant relationship between innovation characteristics and channels of communication with resistance towards the "Say No to Smoking" campaign. This conclusion was also supported by the findings of focus group discussions which showed that there was a relationship between innovation characteristics and communication channels with resistance towards the "Say 1Vo to Smoking" campaign. The analysis also showed that opinion leaders did not play a significant role in moderating the relationship between the characteristics of innovation and communication channels. The findings also indicated that demographic factor did not affect the presence of significant resistance towards the campaign. In conclusion, this study provided a comprehensive understand- ing of how factor such as innovation characteristics and communication channels might cause news about an innovation to not get disseminated. As such, this study can help decision makers to identify the cause of rejection of new innovations in community health campaign. The ability to do this will greatly help to improve public receptiveness in future health campaign. 2012 Thesis https://etd.uum.edu.my/3277/ https://etd.uum.edu.my/3277/1/HANUM_HASSAN.pdf text eng validuser https://etd.uum.edu.my/3277/4/HANUM_HASSAN.pdf text eng public http://sierra.uum.edu.my/record=b1239723~S1 Ph.D. doctoral Universiti Utara Malaysia Abu Hassan Hasbullah (2008). Kuasa Media Baru Menggempur Perubahan Bentuk Dan Kandungan Ekoposial Di Asia Tenggara- Satu Pembacaan Future Studies. 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