Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM

E-Marketplaces can provide significant value to buying and selling organizations of all sizes. They facilitate more efficient and effective trade of goods and services, and eliminate inefficiencies inherent in the trading process. The development of business to customer e-Commerce has brought signif...

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Main Author:	Alzu'bi, Sharf Khaled
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	T Technology (General) HF1-6182 Commerce
Online Access:	https://etd.uum.edu.my/3309/1/SHARF_KHALED_ALZU%27BI.pdf https://etd.uum.edu.my/3309/2/SHARF_KHALED_ALZU%27BI.pdf
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id	my-uum-etd.3309
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abd. Ghani, Nor Farzana
topic	T Technology (General) HF1-6182 Commerce
spellingShingle	T Technology (General) HF1-6182 Commerce Alzu'bi, Sharf Khaled Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM
description	E-Marketplaces can provide significant value to buying and selling organizations of all sizes. They facilitate more efficient and effective trade of goods and services, and eliminate inefficiencies inherent in the trading process. The development of business to customer e-Commerce has brought significant changes in recent years in Malaysia. Malaysian businesses, Small and Medium Enterprises (SME) have been relatively slow in web adoption. In UUM there are many Small and Medium Enterprises (SME) working at the mall of university, they needs to develop a trade methods to selling product and selling effectively, awareness of the problem which arises because the understanding of the electronic environment of the interaction of SMEs with customers. Moreover, during the holiday there are no any customers, which that mean cannot maintain the business. On other side, the students find it difficult to provide the daily needs such as fresh foods and deliver without damage. This study is to develop e-Marketplace within the University Utara Malaysia (UUM) and its surroundings, the prototype was develop by using C# language, and the research design adopted the general methodology. The prototype was evaluated by use questionnaire technique based on usability testing with the System Usability Scale (SUS). The prototype was assessed by a sample consists of sixty-three respondents. The results have been positive.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Alzu'bi, Sharf Khaled
author_facet	Alzu'bi, Sharf Khaled
author_sort	Alzu'bi, Sharf Khaled
title	Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM
title_short	Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM
title_full	Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM
title_fullStr	Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM
title_full_unstemmed	Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM
title_sort	business to customer (b2c) e-marketplace for small and medium enterprise in uum
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2012
url	https://etd.uum.edu.my/3309/1/SHARF_KHALED_ALZU%27BI.pdf https://etd.uum.edu.my/3309/2/SHARF_KHALED_ALZU%27BI.pdf
_version_	1747827544012357632
spelling	my-uum-etd.33092022-04-10T06:24:22Z Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM 2012 Alzu'bi, Sharf Khaled Abd. Ghani, Nor Farzana Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences T Technology (General) HF1-6182 Commerce E-Marketplaces can provide significant value to buying and selling organizations of all sizes. They facilitate more efficient and effective trade of goods and services, and eliminate inefficiencies inherent in the trading process. The development of business to customer e-Commerce has brought significant changes in recent years in Malaysia. Malaysian businesses, Small and Medium Enterprises (SME) have been relatively slow in web adoption. In UUM there are many Small and Medium Enterprises (SME) working at the mall of university, they needs to develop a trade methods to selling product and selling effectively, awareness of the problem which arises because the understanding of the electronic environment of the interaction of SMEs with customers. Moreover, during the holiday there are no any customers, which that mean cannot maintain the business. On other side, the students find it difficult to provide the daily needs such as fresh foods and deliver without damage. This study is to develop e-Marketplace within the University Utara Malaysia (UUM) and its surroundings, the prototype was develop by using C# language, and the research design adopted the general methodology. The prototype was evaluated by use questionnaire technique based on usability testing with the System Usability Scale (SUS). The prototype was assessed by a sample consists of sixty-three respondents. The results have been positive. 2012 Thesis https://etd.uum.edu.my/3309/ https://etd.uum.edu.my/3309/1/SHARF_KHALED_ALZU%27BI.pdf text eng public https://etd.uum.edu.my/3309/2/SHARF_KHALED_ALZU%27BI.pdf text eng public masters masters Universiti Utara Malaysia Alam,S.S. (2009). Adoption of internet in Malaysian SMEs. Journal of Small Business and Enterprise Development, 16(2), 240-255. Arendt,L. (2008). Barriers to ICT adoption in SMEs: how to bridge the digital divide? Journal of Systems and Information Technology, 10(2), 93-108. Bangor,A., Kortum,P.T., & Miller,J.T. (2008). An empirical evaluation of the system usability scale. International Journal of Human-Computer Interaction, 24(6), 574-594. Büyüközkan,G. (2004). Multi-criteria decision making for e-marketplace selection. Internet Research, 14(2), 139-154. Chaffey,D., Ellis-Chadwick,F., Mayer,R., & Johnston,K. (2009). Internet marketing: strategy, implementation and practice: Prentice Hall. Chang,H.H., & Wong,K.H. (2010). 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Business to Customer (B2C) E-Marketplace for Small and Medium Enterprise in UUM

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