A Requirement Modeling for Customer Relationship Management (CRM) System for University Alumni
In this study, the main problem identified as it is difficult to adopt suitable open source Customer Relationship Management (CRM) system for university alumni due to lack of requirement modeling. Therefore, the objective come out for this study is to design a requirement modeling for university alu...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3323/1/MUHAMMAD_MAHMUD.pdf https://etd.uum.edu.my/3323/3/MUHAMMAD_MAHMUD.pdf |
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| Summary: | In this study, the main problem identified as it is difficult to adopt suitable open source Customer Relationship Management (CRM) system for university alumni due to lack of requirement modeling. Therefore, the objective come out for this study is to design a requirement modeling for university alumni. Research methodology for this study is based on Design Science Research Process (DSRP) methodology. After identifying the problem and objective in Phase 1 and 2, gathering requirements and modeling it is continued in Phase 3. The information for this project is gathered from Persatuan Alumni Universiti Utara Malaysia (PAUUM). Based on the requirements, evaluation on two open source CRM software which is SugarCRM and vTiger is completed in Phase 4. Results from this study shows that SugarCRM is suitable for university alumni management.One of the reason is because SugarCRM able to provide successful recruitment, retention, and fundraising strategies. In addition, SugarCRM offer efficient communication, capable to manage costs of operations with limited budgets, has better stability and scalability, and offer more features and support. |
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