Determinats of Consumer Choice in Purchasing an Electrical Product

Determinats of Consumer Choice in Purchasing an Electrical Product

This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioner...

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Main Author: Teh, Chee Koon
Format: Thesis
Language:eng
Published: 2011
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/3406/1/TEH_CHEE_KOON.pdf
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id my-uum-etd.3406
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
advisor Thi, Lip Sam
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Teh, Chee Koon
Determinats of Consumer Choice in Purchasing an Electrical Product
description This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioners. Besides, it is essential to examine the five factors comprising of product, price, place, promotion and brand image which are perceived to influence consumers' decision in purchasing the air conditioner. Quantitative approach is adopted in this study. The respondents targeted are residents in Klang Valley area composing of 200 respondents. The results show significant relationship for product quality, place with consumers' decision to purchase an air-conditioner. In this relation, marketers or air-conditioner manufacturers should consider these two factors in carrying out appropriate promotions to attract customers.
format Thesis
qualification_name masters
qualification_level Master's degree
author Teh, Chee Koon
author_facet Teh, Chee Koon
author_sort Teh, Chee Koon
title Determinats of Consumer Choice in Purchasing an Electrical Product
title_short Determinats of Consumer Choice in Purchasing an Electrical Product
title_full Determinats of Consumer Choice in Purchasing an Electrical Product
title_fullStr Determinats of Consumer Choice in Purchasing an Electrical Product
title_full_unstemmed Determinats of Consumer Choice in Purchasing an Electrical Product
title_sort determinats of consumer choice in purchasing an electrical product
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2011
url https://etd.uum.edu.my/3406/1/TEH_CHEE_KOON.pdf
_version_ 1747827566333394944
spelling my-uum-etd.34062016-04-24T01:30:53Z Determinats of Consumer Choice in Purchasing an Electrical Product 2011 Teh, Chee Koon Thi, Lip Sam Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioners. Besides, it is essential to examine the five factors comprising of product, price, place, promotion and brand image which are perceived to influence consumers' decision in purchasing the air conditioner. Quantitative approach is adopted in this study. The respondents targeted are residents in Klang Valley area composing of 200 respondents. 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