The Antecedents of Customer Relationship Management and Impact on Hotels Performance in Jordan
The last decade has seen the emergence of Customer Relationship Management (CRM) as a technique to underpin organizational performance improvement in improving customer retention, customer satisfaction, and customer value. However, evidence suggests that many CRM initiatives fail to achieve desired...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Online Access: | https://etd.uum.edu.my/3485/1/s91755.pdf https://etd.uum.edu.my/3485/8/s91755.pdf |
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